Posted:1 week ago|
Platform:
On-site
Contractual
Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement
● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms
● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout
● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance
● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies
● Guide and mentor junior team members in campaign execution and optimization
● Collaborate with internal and external stakeholders to ensure unified campaign messaging
● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA
● Present detailed performance dashboards and campaign insights to senior leadership and digital heads
● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions
● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends .
● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360)
● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics
● Proven success in executing large-scale political digital campaigns
● Strong ability to mentor junior team members and collaborate with senior stakeholders
● Expertise in audience targeting, creative iteration, and bid strategy refinement
● Clear understanding of election content approval processes and platform policies
● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels
● Mastery in data storytelling and preparing high-impact presentations for leadership
● Proficiency in MS Office (Excel, PowerPoint, Word)
● Strong contextual understanding of Tamil Nadu’s history, geography, culture, and political dynamics
● Bilingual fluency in Tamil and English – spoken and written
● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.
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