populus empowerment network is looking for Field Associate to join our dynamic team and embark on a rewarding career journey Conduct market research to identify customer needs and preferences, and provide insights and recommendations to the organization. Visit customers in the field to understand their needs and build relationships, and resolve any issues they may have. Collect data and feedback from customers, including information on product usage and customer satisfaction. Plan and execute marketing and promotional activities in the field, including product demonstrations and presentations. Ensure that the organization's products and services are represented accurately and effectively in the field. Basic proficiency in documentation is required Should be able to write speak in Tamil Should be ready to travel daily Must have a valid driving license and access to a personal bike
Key Responsibilities: Campaign Strategy and Execution: o Develop and implement comprehensive B2B digital marketing strategies to achieve business objectives. o Plan, execute, and optimize multi-channel paid marketing campaigns on Google Ads, LinkedIn Ads, Facebook, Instagram, Twitter, and other relevant platforms. o Utilize programmatic advertising techniques to automate and optimize ad buying in real-time. Performance Monitoring and Optimization: o Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to ensure campaigns meet performance goals. o Conduct regular A/B and multivariate testing to refine ad copy, landing pages, and call-to-action (CTA) elements. o Optimize landing pages and conversion funnels for improved user experience and higher conversion rates. Advanced Analytics and Reporting: o Set up and manage goals, events, and funnels in Google Analytics, HubSpot, or similar tools to track user behavior and campaign effectiveness. o Perform in-depth data analysis using tools like Google Data Studio, Tableau, or Power BI to generate actionable insights. o Generate detailed performance reports for stakeholders, highlighting successes, challenges, and areas for improvement. Content and Creative Development: o Collaborate with content creators and designers to produce high-quality digital assets, including display ads, video content, infographics, and whitepapers. o Develop and manage content calendars to ensure consistent and timely delivery of campaign materials. o Leverage SEO and SEM techniques to enhance content visibility and drive organic traffic. Stakeholder and Agency Collaboration: o Work closely with internal stakeholders to understand campaign goals and align marketing strategies with business objectives. o Coordinate with external agencies to develop and execute media buys, creative assets, and other promotional activities. o Engage in cross-functional teamwork to support integrated marketing campaigns and initiatives. Market Research and Trend Analysis: o Conduct competitive analysis to identify market opportunities and inform strategic decisions. o Stay abreast of industry trends, emerging technologies, and best practices to keep marketing efforts innovative and effective. o Identify content amplification opportunities through influencer partnerships, real time marketing, and viral content strategies. What You’ll Do: • Develop and execute digital marketing strategies and campaign calendars. • Lead and manage multi-channel campaigns for B2B brands. • Optimize user experience, loyalty, and satisfaction based on detailed analysis of marketing campaigns. • Identify and act on content amplification opportunities in real-time. • Collaborate with internal teams and agencies to create high-quality digital assets and execute promotional activities. • Monitor and analyse campaign performance to ensure alignment with business goals and KPIs. What You’ll Need: • Experience: 3-4 years of proven experience in B2B marketing with a focus on paid media, digital marketing, and performance optimization. • Skills: o Expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, Facebook Ads Manager, Twitter Ads, and programmatic ad networks. o Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). o Strong analytical skills with experience in using data visualization tools like Tableau, Power BI, or Google Data Studio. o Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders. o Creative problem-solving abilities and a keen eye for detail to identify and capitalize on marketing opportunities. o Certifications: Google Ads, Facebook Blueprint, and other relevant digital marketing certifications are highly preferable.
Key Responsibilities: Campaign Strategy and Execution: Develop and implement comprehensive B2B digital marketing strategies to achieve business objectives. Plan, execute, and optimize multi-channel paid marketing campaigns on Google Ads, LinkedIn Ads, Facebook, Instagram, Twitter, and other relevant platforms. Utilize programmatic advertising techniques to automate and optimize ad buying in real-time. Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to ensure campaigns meet performance goals. o Conduct regular A/B and multivariate testing to refine ad copy, landing pages, and call-to-action (CTA) elements. Optimize landing pages and conversion funnels for improved user experience and higher conversion rates. Advanced Analytics and Reporting: Set up and manage goals, events, and funnels in Google Analytics, HubSpot, or similar tools to track user behavior and campaign effectiveness. Perform in-depth data analysis using tools like Google Data Studio, Tableau, or Power BI to generate actionable insights. Generate detailed performance reports for stakeholders, highlighting successes, challenges, and areas for improvement. Content and Creative Development: Collaborate with content creators and designers to produce high-quality digital assets, including display ads, video content, infographics, and whitepapers. Develop and manage content calendars to ensure consistent and timely delivery of campaign materials. Leverage SEO and SEM techniques to enhance content visibility and drive organic traffic. Stakeholder and Agency Collaboration: Work closely with internal stakeholders to understand campaign goals and align marketing strategies with business objectives. Coordinate with external agencies to develop and execute media buys, creative assets, and other promotional activities. Engage in cross-functional teamwork to support integrated marketing campaigns and initiatives. Market Research and Trend Analysis: Conduct competitive analysis to identify market opportunities and inform strategic decisions. Stay abreast of industry trends, emerging technologies, and best practices to keep marketing efforts innovative and effective. Identify content amplification opportunities through influencer partnerships, real time marketing, and viral content strategies. What Youll Do: Develop and execute digital marketing strategies and campaign calendars. Lead and manage multi-channel campaigns for B2B brands. Optimize user experience, loyalty, and satisfaction based on detailed analysis of marketing campaigns. Identify and act on content amplification opportunities in real-time. Collaborate with internal teams and agencies to create high-quality digital assets and execute promotional activities. Monitor and analyse campaign performance to ensure alignment with business goals and KPIs. What You’ll Need: Experience: 3-4 years of proven experience in B2B marketing with a focus on paid media, digital marketing, and performance optimization. Skills: Expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, Facebook Ads Manager, Twitter Ads, and programmatic ad networks. Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Strong analytical skills with experience in using data visualization tools like Tableau, Power BI, or Google Data Studio. Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders. Creative problem-solving abilities and a keen eye for detail to identify and capitalize on marketing opportunities. Certifications: Google Ads, Facebook Blueprint, and other relevant digital marketing certifications are highly preferable.
Key Responsibilities: Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement ● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms ● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout ● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance ● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies ● Guide and mentor junior team members in campaign execution and optimization ● Collaborate with internal and external stakeholders to ensure unified campaign messaging ● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA ● Present detailed performance dashboards and campaign insights to senior leadership and digital heads ● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions ● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends . Skill Set : ● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360) ● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics ● Proven success in executing large-scale political digital campaigns ● Strong ability to mentor junior team members and collaborate with senior stakeholders ● Expertise in audience targeting, creative iteration, and bid strategy refinement ● Clear understanding of election content approval processes and platform policies ● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels ● Mastery in data storytelling and preparing high-impact presentations for leadership ● Proficiency in MS Office (Excel, PowerPoint, Word) ● Strong contextual understanding of Tamil Nadu’s history, geography, culture, and political dynamics ● Bilingual fluency in Tamil and English – spoken and written ● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.
Conduct market research to identify customer needs and preferences, and provide insights and recommendations to the organization. Visit customers in the field to understand their needs and build relationships, and resolve any issues they may have. Collect data and feedback from customers, including information on product usage and customer satisfaction. Plan and execute marketing and promotional activities in the field, including product demonstrations and presentations. Ensure that the organization's products and services are represented accurately and effectively in the field. Basic proficiency in documentation is required Should be able to write & speak in Tamil Should be ready to travel daily Must have a valid driving license and access to a personal bike
Key Responsibilities: Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement ● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms ● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout ● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance ● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies ● Guide and mentor junior team members in campaign execution and optimization ● Collaborate with internal and external stakeholders to ensure unified campaign messaging ● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA ● Present detailed performance dashboards and campaign insights to senior leadership and digital heads ● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions ● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends . Skill Set : ● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360) ● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics ● Proven success in executing large-scale political digital campaigns ● Strong ability to mentor junior team members and collaborate with senior stakeholders ● Expertise in audience targeting, creative iteration, and bid strategy refinement ● Clear understanding of election content approval processes and platform policies ● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels ● Mastery in data storytelling and preparing high-impact presentations for leadership ● Proficiency in MS Office (Excel, PowerPoint, Word) ● Strong contextual understanding of Tamil Nadu’s history, geography, culture, and political dynamics ● Bilingual fluency in Tamil and English – spoken and written ● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.
Key Responsibilities: Define and implement digital marketing strategies aligned with political objectives to drive target audience outreach and engagement ● Strategize, plan, and execute full-scale digital campaigns across Meta, Google, Twitter (X), and programmatic platforms ● Develop detailed campaign roadmaps in sync with on-ground campaign activities for cohesive rollout ● Oversee multi-crore campaign budgets ensuring maximum reach, ROI, and compliance ● Lead execution from ad setup to advanced segmentation, retargeting, and bid strategies ● Guide and mentor junior team members in campaign execution and optimization ● Collaborate with internal and external stakeholders to ensure unified campaign messaging ● Monitor daily campaign performance and iterate creatives and strategy to maximize CTR, VTR, engagement, and CPA ● Present detailed performance dashboards and campaign insights to senior leadership and digital heads ● Ensure platform and regulatory compliance, including political disclaimers, page verifications, and ad archive submissions ● Continuously refine digital approaches based on regional sentiment, performance data, and voter behavior trends . Skill Set : ● Expert-level proficiency in Google Ads, Meta Ads, and programmatic platforms (e.g., DV360) ● Experience in Power BI, Tableau, Looker Studio (Google Data Studio), Google Analytics, Meta Analytics, Google Tag Manager, and Super metrics ● Proven success in executing large-scale political digital campaigns ● Strong ability to mentor junior team members and collaborate with senior stakeholders ● Expertise in audience targeting, creative iteration, and bid strategy refinement ● Clear understanding of election content approval processes and platform policies ● Ability to adapt campaign messaging across formats: videos, statics, carousels, reels ● Mastery in data storytelling and preparing high-impact presentations for leadership ● Proficiency in MS Office (Excel, PowerPoint, Word) ● Strong contextual understanding of Tamil Nadu’s history, geography, culture, and political dynamics ● Bilingual fluency in Tamil and English – spoken and written ● Certifications in Google Ads, Meta Blueprint, or HubSpot preferred.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Immediate joiners are preferred.
Role & responsibilities Reach out to and coordinate with social media influencers for collaborations and campaigns. Maintain and update influencer databases, ensuring accurate and organized records. Prepare reports and insights based on campaign data to support decision-making. Support daily administrative and coordination tasks related to influencer marketing and analytics. Preferred candidate profile Completed a degree in Marketing, Business, Communication, or related field. Strong verbal and written communication skills. Good analytical and Excel. Interest in influencer marketing, social media, and data analysis. Ability to multitask and work in a fast-paced environment.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelor’s degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Immediate joiners are preferred.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Male candidates & Immediate joiners are preferred.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Male candidates & Immediate joiners are preferred.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Male candidates & Immediate joiners are preferred.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Immediate joiners are preferred.
Role Overview: A Political Cartoonist creates visually engaging and satirical drawings that comment on current political events, public figures, and social issues. The role combines artistic skill with strong political awareness and the ability to communicate complex ideas through humour, symbolism, and visual storytelling. Key Responsibilities Conceptualize and illustrate political cartoons based on daily news, party narratives, and ongoing socio-political developments. Collaborate with editors, communication teams, or campaign strategists to align content with the organization’s voice and positioning. Use satire, caricature, and symbolism to simplify complex political subjects into impactful visuals. Produce content for social media, campaign materials, and digital platforms. Stay updated on political developments, public sentiment, and cultural nuances to ensure relevance and accuracy. Adapt artwork styles based on medium requirements (print, digital, animation-ready, etc.). Maintain consistency in tone — whether humorous, critical, or persuasive — while respecting ethical and legal boundaries. Required Skills & Qualifications Strong drawing and illustration skills (traditional or digital). Deep understanding of political systems, current affairs, and public discourse. Creativity with a strong sense of humour and satire. Proficiency in design tools such as Adobe Illustrator, Photoshop, Procreate, Animate CC, Clip Studio , etc. Basic animation skills (e.g., creating short animated loops or motion graphics for social media). Ability to work under tight deadlines and respond quickly to immediate requirements. Excellent communication and storytelling skills.
Key Responsibilities: Develop, schedule, and publish content across social media and digital channels. Manage social media accounts, respond to messages, and track performance metrics. Coordinate with influencers, partners, and community leaders to amplify brand reach. Stay updated on digital trends, platform updates, and audience behaviour insights. Collaborate with design, video, and campaign teams to ensure seamless execution of digital initiatives. Qualifications & Skills: Bachelors degree in any discipline from a recognized university. Proven experience in digital media, social media management, or content coordination. Proficiency in Tamil (both written and verbal) is essential, along with intermediate English communication skills. Ability and willingness to work on-field to source information for digital initiatives. Creative mindset, detail-oriented, and ability to multitask in a fast-paced environment. Male candidates & Immediate joiners are preferred.