Digital Marketing Analyst

Key Responsibilities:

Campaign Strategy and Execution:

o Develop and implement comprehensive B2B digital marketing strategies to achieve business objectives.

o Plan, execute, and optimize multi-channel paid marketing campaigns on Google Ads, LinkedIn Ads, Facebook, Instagram, Twitter, and other relevant platforms.

o Utilize programmatic advertising techniques to automate and optimize ad buying in real-time.

Performance Monitoring and Optimization:

o Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to ensure campaigns meet performance goals. o Conduct regular A/B and multivariate testing to refine ad copy, landing pages, and call-to-action (CTA) elements.

o Optimize landing pages and conversion funnels for improved user experience and higher conversion rates.

Advanced Analytics and Reporting:

o Set up and manage goals, events, and funnels in Google Analytics, HubSpot, or similar tools to track user behavior and campaign effectiveness.

o Perform in-depth data analysis using tools like Google Data Studio, Tableau, or Power BI to generate actionable insights.

o Generate detailed performance reports for stakeholders, highlighting successes, challenges, and areas for improvement.

Content and Creative Development:

o Collaborate with content creators and designers to produce high-quality digital assets, including display ads, video content, infographics, and whitepapers.

o Develop and manage content calendars to ensure consistent and timely delivery of campaign materials.

o Leverage SEO and SEM techniques to enhance content visibility and drive organic traffic.

Stakeholder and Agency Collaboration:

o Work closely with internal stakeholders to understand campaign goals and align marketing strategies with business objectives.

o Coordinate with external agencies to develop and execute media buys, creative assets, and other promotional activities.

o Engage in cross-functional teamwork to support integrated marketing campaigns and initiatives.

Market Research and Trend Analysis:

o Conduct competitive analysis to identify market opportunities and inform strategic decisions.

o Stay abreast of industry trends, emerging technologies, and best practices to keep marketing efforts innovative and effective.

o Identify content amplification opportunities through influencer partnerships, real time marketing, and viral content strategies.

What You’ll Do:

• Develop and execute digital marketing strategies and campaign calendars.

• Lead and manage multi-channel campaigns for B2B brands.

• Optimize user experience, loyalty, and satisfaction based on detailed analysis of marketing campaigns.

• Identify and act on content amplification opportunities in real-time.

• Collaborate with internal teams and agencies to create high-quality digital assets and execute promotional activities.

• Monitor and analyse campaign performance to ensure alignment with business goals and KPIs.

What You’ll Need:

• Experience: 3-4 years of proven experience in B2B marketing with a focus on paid media, digital marketing, and performance optimization.

• Skills:

o Expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, Facebook Ads Manager, Twitter Ads, and programmatic ad networks.

o Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

o Strong analytical skills with experience in using data visualization tools like Tableau, Power BI, or Google Data Studio.

o Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.

o Creative problem-solving abilities and a keen eye for detail to identify and capitalize on marketing opportunities.

o Certifications: Google Ads, Facebook Blueprint, and other relevant digital marketing certifications are highly preferable.