XOR Labs

About us XOR Labs Private Limited is a data-driven digital marketing company that specializes in tapping into customer behaviour to understand the intent and turn it into action. We help businesses maximize ROI on digital marketing campaigns using analytics and data-driven techniques. We have our own SaaS product - Vaizle. Job Responsibilities: Creating Ad campaigns on Facebook Ads, Google AdWords, Linkedin Ads, Quora Ads, etc. Creating a multi-channel Ad strategy that may include two or more channels like Facebook, Google, or Linkedin Preparing weekly updates, and reports to track the growth, success rates of campaigns, and ad performance. Identifying new digital marketing trends & optimizing campaigns regularly. Who can apply: Candidates with strong problem-solving skills, demonstrate creative thinking abilities, and the capability to perform root cause analysis. Candidates with excellent communication skills. Those who are from or open to relocating to Chandigarh, Mohali, Panchkula , and neighbouring cities. At least 6 months of experience required. No of Post: 6 Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us: Bonus Health insurance Monday to Friday working

Performance Marketing – Roles & Responsibilities Campaign Planning & Execution Plan, set up, and manage paid ad campaigns across Google, Meta, LinkedIn, etc. Define KPIs and align campaigns with client goals. 2. Optimization & Monitoring Monitor performance daily and optimize ads to improve ROI. Conduct A/B tests for creatives, audiences, and landing pages. 3. Budget & Spend Management Ensure efficient use of client budgets. Track and report on ad spend across platforms. 4. Reporting & Analytics Analyze results using tools like Google Analytics and Ads Manager. Share performance reports with insights and next steps. 5. Coordination & Communication Work closely with content, design, and web teams. Communicate regularly with clients and keep them updated. 6. Platform & Account Hygiene Maintain clean ad accounts and resolve disapprovals or policy issues. Stay updated with platform changes and trends Who can apply 1. Candidates with strong problem-solving skills, demonstrate creative thinking abilities, and the capability to perform root cause analysis. 2. Candidates with excellent communication skills. 3. Those who are from Chandigarh, Mohali, Panchkula , and neighbouring cities. 4. More than 6 months of experience required.

Company Description XOR Labs is a digital marketing company specializing in social media, content, and display marketing. We help businesses maximize ROI using analytics and data-driven techniques to craft effective digital marketing campaigns. Our expertise spans various sectors including e-commerce, technology, finance, healthcare, real estate, entertainment, and education. We are dedicated to shaping the future of digital marketing. Qualifications Proficiency in Keyword Research and On-Page SEO Experience with Link Building strategies Understanding of Web Analytics tools Strong marketing acumen Excellent analytical and problem-solving skills Ability to work independently and with cross-functional teams Experience in digital marketing is a plus Bachelor's degree in Marketing, Business, or related field Responsibilities Perform keyword research and plan content accordingly Optimize website pages, blogs, and meta tags for SEO Write SEO-friendly and engaging content Build backlinks through link exchange and network collaborations Track keyword rankings and website traffic Analyze competitors and suggest improvement strategies Update and repurpose existing content to boost performance Stay updated with the latest SEO trends and algorithm changes

• Strong written English with a knack for simplifying technical or complex topics • Basic understanding of content-focused SEO — keyword usage, search intent, meta descriptions, headers, internal linking • Ability to follow content SOPs, spot optimization gaps, and suggest improvements • Familiarity with LLMs (like ChatGPT), good prompting skills, and interest in AI-powered content workflows • Ability to repurpose long-form content (like blogs or reports) into platform-specific formats — e.g., LinkedIn posts or carousels

Job Responsibilities Create engaging copy for social media posts, ads, and campaigns. Manage and schedule content across multiple platforms. Brainstorm and execute creative campaign ideas. Stay updated with trends and incorporate them into content. Monitor engagement, respond to audience queries, and build community. Track performance metrics and share reports with insights. Collaborate with design and marketing teams to ensure brand consistency Qualifications Bachelor’s degree in Marketing, Communications, Journalism, or related field. Proven experience in social media management and copywriting. Strong writing, editing, and storytelling skills with attention to detail. Good understanding of social media platforms, trends, and analytics tools. Creative mindset with ability to generate engaging content ideas. Basic knowledge of designing tools (Canva/Photoshop) is a plus. Ability to work under deadlines and collaborate with cross-functional teams.