Digital Marketing Specialist

5 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Experience Required:

Location


Position Summary

Senior Digital Marketing Executive/Specialist


domestic marketing campaigns targeting manufacturing and automobile industries


AI SaaS solutions in manufacturing and industrial automation sectors

What We Look For in You

  • Strong expertise in

    SEO, PPC, social media, email marketing, and CRO

    , with proven results in industrial/manufacturing domains.
  • Ability to design and execute

    multi-channel campaigns

    delivering measurable ROI.
  • Hands-on experience with

    AI-powered marketing tools

    (ChatGPT, Jasper, HubSpot AI, etc.).
  • Prior experience in

    manufacturing, automobile, industrial automation, or SaaS product marketing

    .
  • Strong

    account-based marketing (ABM)

    and

    partnership/channel marketing

    exposure.
  • Excellent communication skills to translate

    technical product capabilities into clear business impact

    .
  • Cultural adaptability to manage campaigns across

    domestic and global markets

    .


What You’ll Be Doing

  • Run

    multi-channel digital campaigns

    (search, social, email, PPC, display) focused on

    domestic manufacturing and automobile industries

    for lead generation & brand positioning.
  • Build

    blogs, white papers, industry reports, case studies, and videos

    to showcase

    Scanflow.ai’s impact on industrial safety, quality control, and automation

    .
  • Optimize digital assets for

    traditional and AI-powered search engines (LLMs)

    .
  • Leverage

    AI tools

    for predictive analytics, automation, personalized campaigns, and

    chatbot-based lead engagement

    .
  • Identify

    high-value manufacturing & automobile accounts

    , execute tailored ABM campaigns, and track pipeline impact.
  • Collaborate with

    MES, ERP, and QMS providers

    for co-marketing and ecosystem expansion.
  • Ensure all campaigns adhere to

    industrial regulations, pharmaceutical, food, and regional compliance standards

    .
  • Track campaign performance, optimize continuously, and deliver actionable insights to leadership.


What You’ll Bring to the Table

  • 3–6 years of B2B digital marketing experience

    in manufacturing, automobile, technology, or industrial automation sectors.
  • Strong expertise in

    SEO, PPC, and marketing automation platforms

    (HubSpot, Marketo, Mailchimp).
  • Experience running

    ABM and partner-led marketing programs

    .
  • Google Ads/Analytics certifications

    preferred.
  • Analytical, growth-driven mindset with

    proven success in campaign optimization

    .
  • Prior experience marketing

    enterprise SaaS or AI-driven products

    is a strong advantage.


Core Benefits You’ll Gain

  • Opportunity to

    lead campaigns in manufacturing & automobile industries

    while scaling internationally.
  • Exposure to

    cutting-edge AI-driven marketing automation tools

    .
  • Competitive salary with

    performance-based incentives

    .
  • Career growth in a

    fast-scaling AI SaaS company

    .
  • Collaborative work culture with

    flexibility and innovation at its core

    .

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