Digital Marketing Specialist

Imatiz

1 - 2 years

1 - 2 Lacs

bengaluru

Posted:-1 days ago| Platform:

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Skills Required

search engine optimization content optimization seo analysis blog submission google analytics keyword analysis website promotion google adwords social media optimization smo technical seo website analysis search engine marketing web marketing on-page optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

esignation:

Location:

About the Role

Technical Content & Digital Marketing Specialist

Key Responsibilities

Content Writing & Documentation

Develop
product documentation, user guides, FAQs, and knowledge-base articles
.
Write
blogs, whitepapers, and case studies
to showcase expertise and thought leadership.
Create and refine
website content
including product pages, features, and landing pages.
Ensure content is clear, user-friendly, and technically accurate.

Digital Marketing & Promotion

Optimize content for
SEO/SEM
to maximize visibility.
Plan and execute
content distribution
across blogs, social media, and email campaigns.
Collaborate on
marketing campaigns
to generate leads and engagement.
Track and analyze
content performance metrics
(traffic, engagement, conversions).

Qualifications & Skills

Bachelors degree in
Communications, Marketing, English, or related field
(technical background preferred).
1- 2 years of experience in
technical content writing
and/or
digital marketing
.
Strong understanding of
SEO, keyword research, and content optimization
.
Ability to explain complex technical concepts in simple, engaging language.
Proficiency with tools like
Google Analytics, SEO tools (Ahrefs, SEMrush), CMS platforms, and social media management tools
.
Excellent written and verbal communication skills.

Why Join Us?

Opportunity to work at the intersection of
technology, content, and marketing
.
Be a core contributor to our
product visibility and customer experience
.
Growth-oriented role with exposure to both
content strategy
and
digital marketing
.

Preferred candidate profile

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