Digital Marketing Specialist

Digital Marketing Specialist | eizen.ai

About Us

99.8% defect detection accuracy

Founded:

The Role

Full-Time, On-Site

Build our marketing engine from scratch. Own end-to-end digital marketing strategy, drive demand generation, and establish eizen.ai as an AI thought leader. Direct impact on pipeline and revenue.

What You'll Do

Content & Brand (30%)

• Create blogs, whitepapers, case studies, videos on AI/computer vision
• Position founders as thought leaders through ghostwritten content
• Manage brand consistency and develop messaging frameworks
• Build relationships with tech media and secure speaking opportunities

Paid Advertising (25%)

• Manage

  ₹2-5L monthly budget

  across Google Ads, LinkedIn Ads, Twitter/X
• A/B test campaigns and optimize for lead quality
• Target enterprise decision-makers (CXOs, VPs, Directors)
• Track CAC, LTV, ROAS and maximize ROI

SEO & Website (20%)

• Drive organic traffic through keyword research and content optimization
• Build high-quality backlinks and improve domain authority
• Create high-converting landing pages
• Manage analytics (GA4, Hotjar, Clarity) and optimize conversion funnels

Social Media (15%)

• Lead LinkedIn strategy (primary B2B channel) for company and founders
• Build engaged communities through consistent, valuable content
• Manage Twitter/X and YouTube presence
• Monitor analytics and engage with influencers/prospects

Email & Automation (10%)

• Build nurture campaigns using HubSpot/Mailchimp/ActiveCampaign
• Develop segmented workflows for different buyer personas
• Implement lead scoring and qualification frameworks
• Maintain GDPR-compliant, clean contact database

Demand Generation (10%)

• Execute multi-channel campaigns driving quality MQLs
• Create gated content (webinars, e-books) for lead capture
• Develop ABM strategies for key accounts
• Plan and promote webinars, virtual events, conferences
• Collaborate with sales on lead handoff criteria

Analytics & Reporting (10%)

• Build dashboards tracking traffic, leads, MQLs, SQLs, CAC, pipeline
• Present performance insights to leadership
• Implement attribution modeling and conduct market research
• A/B test everything: copy, creatives, landing pages, CTAs

Required Qualifications

Must Have:

• ✅

  2-5 years

  digital marketing (B2B SaaS/tech preferred)
• ✅

  Google Ads & LinkedIn Ads

  expertise
• ✅

  SEO tools:

  SEMrush, Ahrefs, or Moz
• ✅

  Marketing tools:

  HubSpot, Mailchimp, Google Analytics (GA4)
• ✅

  Design:

  Canva (must); Figma/Adobe (preferred)
• ✅

  Proven track record

  of lead generation with metrics
• ✅

  Exceptional writing

  and copywriting skills
• ✅

  Data-driven mindset

  with strong analytical abilities
• ✅

  Bachelor's in Marketing/Communications/Business

Preferred:

• 🌟 MBA in Marketing
• 🌟 Marketing certifications (Google Ads, HubSpot, Facebook Blueprint)
• 🌟 Video editing skills (Premiere Pro, Final Cut)
• 🌟 Startup or enterprise product marketing experience
• 🌟 Active personal brand on LinkedIn

Core Competencies:

• Understanding of B2B buyer's journey and enterprise sales cycles
• Growth hacking and experimentation mindset
• Ability to simplify complex technical concepts
• Self-starter who thrives with minimal supervision
• Comfortable with ambiguity and fast-paced environments

How to Apply

Email:

Subject:

Include:

1. Resume with

   quantified results

   (leads generated, traffic growth, conversions)

2. Portfolio:

   3-5 campaign examples with metrics, content samples, design work
3. Cover letter (max 300 words): Most successful campaign + Why eizen.ai?

4. Bonus:

   2-page audit of our digital presence with recommendations