Digital Marketing Manager

Digital Marketing Manager

Role Overview

Key Responsibilities :

Full Funnel D2C – Growth

• Design, execute, and continuously refine digital marketing strategies across social media, search, email, and mobile to achieve brand and revenue objectives.
• End-to-End Growth Ownership – Manage the entire growth funnel from Acquisition → Activation → Retention, ensuring seamless customer journeys and measurable business impact.•

Performance Marketing

• Lead and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and additional high-impact channels including programmatic.
• KPI-Driven Optimization – Monitor and improve key metrics including CAC, CTR, CPM, and ROAS to maximize campaign efficiency and profitability.

Content, Social Media & Community Growth

• Lead organic and paid content strategies across social channels, collaborating with creators and influencers to amplify brand reach and virality.
• Drive community growth and retention through onboarding, re-engagement, and referral programs that foster loyalty and sustained engagement.

SEO, GEO & Analytics

• Strengthen web and app visibility through SEO best practices and Generative Engine Optimization (GEO) strategies, ensuring content is discoverable by both search engines and AI-driven platforms.
• Monitor, analyse, and report on performance using GA4, Meta Business Suite, and Salesforce CRM dashboards, leveraging insights for rapid optimization and measurable business impact.

AI Automation, Agentic AI & Autonomous Commerce

• Deploy AI-powered marketing automation to streamline campaigns, enhance personalization, and optimize customer engagement.
• Leverage Agentic AI for intelligent decision-making and real-time adaptability, and implement autonomous e-commerce systems that self-optimize acquisition, retention, and revenue growth with minimal manual intervention.

Cross-Functional & Partner Collaboration

• Work seamlessly with internal teams and external agencies to align strategies, coordinate execution, and deliver on overarching business, marketing, and growth objectives.

Requisites

• 4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.
• Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.
• Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.
• Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.
• Excellent analytical skills with a test-and-learn mindset.
• Creativity and empathy to connect with a primarily female audience.
• Strong project management and communication skills.
• Passion for building community-driven brands.
• Experience marketing to Tier 2/3 cities in India.