Digital Marketing Manager

Job Description

Company Overview: Talknlock is a fast-growing digital marketing agency dedicated to helping businesses thrive online. We specialize in B2B lead-generation and performance marketing, with core services in SEO, social media, paid advertising, and content strategy. Our integrated marketing solutions are designed to increase brand visibility, drive engagement, and boost conversions. With a customer-centric, results-driven philosophy, our team has earned the trust of 100+ companies worldwide. We offer customized strategies and a collaborative culture, empowering marketers to craft creative solutions that deliver measurable growth. Responsibilities: - Develop Integrated Campaigns: Lead the creation and execution of end-to-end B2B digital marketing strategies to generate qualified leads and revenue. This includes planning SEO/SEM, content marketing, account-based marketing (ABM) initiatives, social media, and email campaigns aligned with client goals. - Manage Performance Marketing: Plan and execute both paid and organic campaigns (e.g. Google Ads, LinkedIn Ads, retargeting) with ABM targeting. Oversee budgets, targeting, and schedules, continuously optimizing for ROI. - Oversee SEO Strategy: Conduct keyword research and on-page/technical SEO improvements. Implement off-site link-building and content optimization to improve organic search rankings and traffic. - Lead Social Media Marketing : Manage organic and paid social media programs-especially on B2B channels like LinkedIn-to build brand awareness and nurture leads. - Email & Automation: Design and manage targeted email marketing and lead-nurture campaigns using marketing automation tools.- Analytics & Optimization: Use Google Analytics, SEO tools, and CRM reports to measure campaign performance and lead quality. - Client & Team Collaboration: Serve as the marketing lead for client accounts, liaising with sales and account teams to align on goals. Qualifications: - Experience: 4-7 years of hands-on digital marketing experience, preferably with a B2B or technology focus. - Technical Skills: Expertise in SEO/SEM, Google Analytics, Google Ads, LinkedIn Campaign Manager, marketing automation, and CRM platforms. - Performance Marketing: Proven ability to manage paid media and optimize for performance. - Analytical Mindset: Strong quantitative skills and ability to use data for decision-making. - Communication & Management: Excellent written and verbal communication, project management, and organizational skills. - Education & Certifications: Bachelor's in Marketing, Business, or related field; certifications in Google Ads, Google Analytics, HubSpot, etc. preferred. Key Performance Indicators (KPIs): Success will be measured by: - Lead generation and quality - Conversion rates and ROI - Client campaign performance - Client retention and satisfaction Growth Opportunity & Culture: This role offers significant growth and ownership. You will join an innovative, collaborative team that values creativity, learning, and continuous improvement. As Talknlock scales, the Digital MarketingManager will shape marketing processes, lead new initiatives, and expand the team. Position: Full-time Location: Jaipur, India Show more Show less