Digital Marketing Manager

Job Title: Digital Marketing Manager

Department

• Develop and execute

  annual and quarterly digital marketing strategies

  aligned with business goals (sales, branding, franchise growth).
• Build channel-wise plans for

  SEO, SEM, social media, Performance Ads, Email, Website, and Content Marketing

  .
• Define KPIs, budgets, ROI benchmarks, and campaign calendars.

2. Performance Marketing & Lead Generation

• Plan, manage, and optimize

  paid campaigns

  on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Drive

  high-quality B2B & B2C leads

  for windows, doors, facade projects, and franchise opportunities.
• Monitor CPL, CAC, ROAS, conversion funnels, and attribution models.

3. Website & SEO Management

• Own the company website(s) and landing pages (CMS-based).
• Work with developers and agencies to improve

  UI/UX, page speed, SEO health, and conversion rates

  .
• Oversee

  on-page, off-page, and technical SEO

  activities with measurable ranking improvements.

4. Brand & Content Management

• Define digital brand guidelines in coordination with branding agencies.
• Supervise creation of

  content assets

  : creatives, videos, reels, blogs, case studies, brochures, and presentations.
• Ensure consistency of brand voice across all digital touchpoints.

5. Social Media & Community Building

• Plan and oversee social media calendars for Instagram, Facebook, LinkedIn, YouTube, etc.
• Build engagement with architects, builders, channel partners, and end customers.
• Track engagement metrics and brand sentiment.

6. Agency & Vendor Management

• Act as the

  single point of contact

  for digital marketing, branding, SEO, and performance agencies.
• Review agency outputs, ensure SLA adherence, and control costs.
• Evaluate new tools, platforms, and partners.

7. Analytics, Reporting & Optimization

• Use tools like

  Google Analytics, Search Console, Meta Ads Manager, CRM dashboards

  .
• Prepare

  weekly, monthly, and quarterly performance reports

  for management.
• Continuously optimize campaigns using insights and A/B testing.

8. Internal Coordination

• Work closely with

  Sales, Franchise Development, HR, and Product teams

  .
• Align digital campaigns with on-ground sales activities, exhibitions, and launches.
• Support hiring, employer branding, and internal communication campaigns.

Key Performance Indicators (KPIs)

• Lead volume & quality (B2B, B2C, Franchise)
• Cost per Lead (CPL) & ROAS
• Website traffic, conversion rate & keyword rankings
• Social media growth & engagement
• Brand visibility & campaign effectiveness

Qualifications & Experience

• Graduate / Postgraduate in Marketing, Digital Marketing, Mass Communication, or related field

• Diploma / Certification in Digital Marketing (mandatory)

• Minimum 5 to 7 years of relevant digital marketing experience

  , with at least

  2 years in a managerial/lead role

• Experience in

  real estate, construction, building materials, architecture, or manufacturing

  is highly preferred

Required Skills & Competencies

• Strong command over

  Google Ads, Meta Ads, SEO, Analytics, and CRM integration

• Proven experience in

  lead-driven performance marketing

• Strategic thinking with hands-on execution capability
• Excellent communication, presentation, and vendor management skills
• Data-driven mindset with strong analytical ability
• Leadership skills to guide internal teams and external agencies

Tools & Platforms Exposure (Preferred)

• Google Analytics, Search Console
• Google Ads, Meta Business Manager, LinkedIn Ads
• CMS platforms (WordPress or equivalent)
• CRM tools (Zoho, HubSpot, or similar)
• Canva, Adobe, or creative collaboration tools

Compensation & Growth

• CTC:

  As per industry standards, commensurate with experience
• Performance-linked incentives
• Opportunity to lead

  multi-brand digital growth at a national scale

• Direct exposure to top management and strategic decision-making

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