Digital Marketing Manager

Key responsibilities

Strategy and planning

• Create, implement, and manage end-to-end digital marketing strategies that align with broader business objectives.
• Oversee all digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and display advertising.
• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple digital touchpoints.

Team leadership and management

• Lead, mentor, and manage a team of digital marketing specialists and other marketing professionals.
• Provide guidance and support to team members, fostering a collaborative and high-performance work environment.
• Oversee content creation and distribution efforts to ensure brand consistency and effectiveness.

Campaign execution and optimization

• Plan, execute, and track multi-channel campaigns from the idea stage through to execution and implementation.
• Optimize campaign performance through continuous monitoring, analysis, and refinement based on data-driven insights.
• Conduct A/B testing and other experiments to optimize landing pages, user funnels, and other conversion points.

Budget and performance analysis

• Manage and allocate digital marketing budgets effectively to maximize return on investment (ROI).
• Measure and report on the performance of all digital marketing campaigns against key performance indicators (KPIs).
• Develop dashboards and reports to communicate performance and progress to senior stakeholders.

Cross-functional collaboration

• Work closely with cross-functional teams, including sales, product, and web development, to ensure consistent messaging and cohesive marketing initiatives.
• Provide strategic guidance and support to leadership on digital marketing trends and opportunities.

Market and trend analysis

• Stay up-to-date with the latest trends and best practices in digital marketing and emerging technologies.
• Research consumer behaviours and monitor competitor activity to identify new opportunities for growth.

Essential qualifications and skills

Experience

• 6+ years of digital marketing experience:

  With a proven track record of managing successful digital marketing campaigns.

• Leadership experience:

  Demonstrated ability to lead and manage a team of marketing professionals.

• Experience in relevant industry:

  Experience in a specific sector (e.g., B2B SaaS, e-commerce) may be preferred.

Technical skills

• Expertise across digital channels:

  In-depth knowledge of SEO, SEM, PPC, email marketing, content marketing, and social media advertising.

• Analytics and reporting tools:

  Proficiency with tools such as Google Analytics, HubSpot, SEMrush, and other analytics platforms.

• Technical knowledge:

  Familiarity with web technology, including basic HTML/CSS and content management systems (CMS).

• Certifications (optional):

  Certifications in Google Ads, Google Analytics, or HubSpot are a plus.

Soft skills

• Strategic thinking:

  Ability to develop long-term vision and plans aligned with business growth.

• Analytical mindset:

  Aptitude for interpreting complex data and deriving actionable insights.

• Excellent communication:

  Strong verbal and written communication skills to present strategies and reports to stakeholders.

• Leadership and mentorship:

  Ability to motivate, guide, and develop team members.

• Adaptability:

  Capacity to stay current with an ever-changing digital landscape and pivot strategies as needed