Digital Marketing Manager

Company Description

Santamonica Study Abroad Pvt. Ltd., established in 2002 and based in Kochi, Kerala, is a trusted overseas education consultancy firm. Representing over 300 top universities and colleges from more than 30 countries, Santamonica facilitates diverse overseas admissions in fields such as Medicine, Engineering, IT, Management, and more. With a robust network across India, the company successfully assists nearly 3000 students annually. Santamonica is also a recognized British Council exam registration center and an authorized manager of Pearson's Test Center in Kerala.

Role Description

This is a full-time, on-site role for a Digital Marketing Manager located in Kochi. The Digital Marketing Manager will be responsible for developing and executing marketing strategies to enhance brand presence, managing social media marketing campaigns, generating leads, analyzing web analytics, and overseeing overall digital marketing activities. The role also includes optimizing online content to drive traffic and engagement, conducting market research, and collaborating with other departments to align marketing strategies with business goals.

Qualifications

• Experience in Social Media Marketing and Lead Generation
• Proficiency in Digital Marketing and General Marketing strategies
• Strong skills in Web Analytics
• Excellent communication and teamwork abilities
• Ability to manage multiple projects simultaneously
• Bachelor's degree in Marketing, Business, or a related field
• Previous experience in the education consultancy industry is a plus