Digital Marketing Manager

The Digital Media Manager will be responsible for planning, executing, and optimizing the complete digital presence of healthcare and education-focused services related to speech therapy, hearing care, professional training, and digital products. This role demands strategic thinking, hands-on execution, and data-driven decision-making across platforms. 1. Digital Strategy & PlanningDevelop and execute an integrated digital media strategy aligned with clinical services, professional programs, and product launches Create monthly and quarterly content calendars for awareness, engagement, and conversions Identify target audiences including parents, professionals, educators, and institutions 2. Content Development & ManagementPlan and oversee creation of digital content including posts, reels, carousels, posters, banners, landing page content, and email creatives Ensure content accuracy, clinical sensitivity, and ethical representation of services Coordinate with designers, video editors, clinicians, and trainers for content execution 3. Social Media ManagementManage platforms such as Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business Publish content consistently and maintain brand tone across platforms Monitor comments, messages, and engagement; ensure timely and professional responses 4. Campaigns, Launches & PromotionsPlan and execute digital campaigns for webinars, workshops, therapy programs, assessments, products, and awareness initiatives Design funnel-based promotions (teaser → launch → follow-up) Coordinate QR codes, landing pages, and registration workflows 5. Paid Ads & Performance MarketingPlan, run, and optimize paid campaigns on Meta, Google, and other relevant platforms Allocate budgets strategically for lead generation, registrations, and brand reach Track ROI, cost-per-lead, and conversion performance 6. Website, SEO & Lead ManagementCoordinate content updates for websites, landing pages, and blogs Implement basic SEO practices for visibility and discoverability Manage lead flow from digital platforms to enquiry or sales teams 7. Analytics, Reporting & OptimizationTrack performance metrics including reach, engagement, leads, conversions, and audience growth Prepare weekly and monthly performance reports with insights and action points Continuously optimize content and campaigns based on data 8. Brand Consistency & Quality ControlMaintain visual, tonal, and messaging consistency across all digital assets Ensure compliance with ethical and professional communication standards Review and approve creatives before publishing 9. Coordination & Workflow ManagementAct as the central point of coordination between marketing, design, clinical, training, and sales teams Manage timelines, approvals, and deliverables efficiently Support recruitment, partnerships, and collaborations through digital visibility Required Skills & CompetenciesStrong understanding of digital marketing, social media, and content strategy Experience with healthcare, education, or service-based brands (preferred) Proficiency in Meta Ads, Google Ads, analytics tools, and social media dashboards Basic understanding of design, video formats, and content aesthetics Excellent communication, planning, and multitasking skills Desired ProfileCreative thinker with strong execution ability Detail-oriented, deadline-driven, and highly organized Comfortable handling both strategy and hands-on work Ability to translate complex professional services into clear digital messaging