Digital Marketing Manager

Digital Marketing Manager – Kingston Group (KEI | KGH | Krishna Creation | BRS Housing | Personal Branding)

Company Description

Kingston Educational Institute (KEI)

• Kingston Educational Institute (KEI)

  – A multidisciplinary educational hub encompassing Engineering, Management, Law, and Teacher Education colleges.

• Kingston General Hospital (KGH)

  – A 110-bed teaching and training hospital serving as the healthcare and clinical wing of KEI.

• Krishna Creation

  – A luxury Indo-Western and ethnic fashion brand based in Kolkata.

• BRS Housing

  – The group’s real-estate and infrastructure development arm.

• Personal Branding

  – Digital presence management for the promoters,

  Mr. Tipam Bhattacharjee (President)

  and

  Mrs. Uma Bhattacharjee (Secretary)

  , focusing on leadership communication and thought leadership content across LinkedIn and other professional platforms.

Role Description

full-time, on-site leadership position

strategic thinker and creative executor

Key Responsibilities

1. Strategic Planning & Multi-SBU Campaigns

• Develop and execute customized

  digital marketing roadmaps

  for each SBU —

• KEI:

  Lead generation and brand building for student admissions.

• KGH:

  Patient outreach, OPD promotions, and community health campaigns.

• Krishna Creation:

  Fashion influencer campaigns, catalogue shoots, and e-commerce visibility.

• BRS Housing:

  Real estate lead funnels, property launches, and investor communication.

• Personal Branding:

  Thought leadership content for

  Mr. Tipam Bhattacharjee

  and

  Mrs. Uma Bhattacharjee

  , focusing on education, healthcare, entrepreneurship, and social impact.
• Coordinate brand consistency and storytelling across all business units while maintaining each entity’s unique positioning.

2. Team Leadership

• Lead and mentor a

  creative digital team of 4–5 members

  , including

  graphic designers, video editors, copywriters, and SEO specialists

  .
• Allocate SBU-specific responsibilities and ensure on-time, high-quality campaign execution.
• Conduct weekly creative reviews and analytics-driven performance evaluations.

3. Content & Communication Strategy

• Oversee

  content strategy

  across all digital touchpoints — website, social media, blogs, YouTube, podcasts, and newsletters.
• Plan and supervise

  photo/video shoots

  ,

  podcast episodes

  , and

  interview-based content

  for brand visibility.
• Curate and manage

  LinkedIn content calendars

  for the promoters and institutional pages, ensuring a consistent tone of leadership, innovation, and community service.

4. Performance Marketing & Growth

• Manage and optimize

  paid media campaigns

  on Google Ads, Meta, YouTube, and LinkedIn for lead generation and conversion.
• Plan quarterly

  performance marketing budgets

  and track ROAS across SBUs.
• Execute

  retargeting campaigns

  ,

  funnel optimization

  , and

  A/B testing

  to improve conversion metrics.

5. SEO, SMO & Analytics

• Oversee on-page and off-page

  SEO

  , local listings, and keyword optimization for all SBU websites.
• Drive

  SMO strategies

  for engagement, follower growth, and influencer partnerships.
• Analyze insights through

  Google Analytics, Meta Insights, and Power BI dashboards

  to report KPIs and performance trends.

6. CRM & Automation

• Manage

  CRM integration

  for lead tracking and customer journeys across education, hospital, and real-estate operations.
• Implement

  marketing automation workflows

  using

  SMS, WhatsApp, RCS, and email campaigns

  .
• Execute

  auto-call and voice campaign systems

  for lead nurturing and event promotion.

7. Cross-Functional Collaboration

• Collaborate with

  Admissions, Operations, Sales, HR, and Accounts

  teams to align campaigns with business objectives.
• Coordinate with external

  digital agencies, influencers, photographers, and vendors

  for creative execution.
• Partner with PR and media teams to amplify offline campaigns online.

Qualifications & Skills

• Bachelor’s or Master’s degree in

  Marketing, Mass Communication, Business Administration, or Digital Media

  .

• 6–10 years of proven experience

  in digital marketing with exposure to

  multi-sector brand management

  (Education, Healthcare, Fashion, Real Estate preferred).
• Expertise in:

• Content Strategy & Brand Storytelling

• Performance Marketing (Google, Meta, LinkedIn, YouTube)

• SEO/SMO, CRM & Marketing Automation

• Email, SMS, WhatsApp, and RCS Campaigns

• Podcast & Video Content Production

• Strong command of tools such as

  Google Analytics, Tag Manager, Meta Business Suite, HubSpot/LeadSquared, Canva, Power BI, and Trello/Asana

  .
• Excellent leadership, communication, and analytical abilities.
• Ability to manage multiple brands, coordinate with diverse stakeholders, and deliver high-impact campaigns under tight deadlines.

Location

Kingston Educational Institute & Kingston General Hospital

Nilgunj Road, Barasat, North 24 Parganas, West Bengal & Madhyamgram