Digital Marketing Manager

Job Title: Digital Marketing Manager (SEO, PPC & SMM Expert)

Location: Noida

Department: Digital Marketing & Performance Advertising

Experience: 4–6 Years

About the Role:

The ideal candidate will possess hands-on experience across search engines (Google, Bing, Yahoo), social platforms (Meta, Instagram, YouTube, LinkedIn, X/Twitter), and display networks, managing high-budget campaigns and leading a digital team to achieve aggressive growth metrics.

Key Responsibilities:

• 1. Search Engine Optimization (SEO):Lead the on-page, off-page, and technical SEO strategies for multiple websites and landing pages.
• Conduct in-depth keyword research, competitor analysis, backlink audits, and content gap identification.
• Collaborate with the content and web development teams to optimize site structure, page speed, and Core Web Vitals.
• Monitor and improve rankings, organic traffic, and domain authority using tools like Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• 2. Pay-Per-Click Advertising (PPC) / Search Engine Marketing (SEM):Strategize and manage high-performance paid ad campaigns on:
• Google Ads (Search, Display, Shopping, Discovery, Performance Max)
• Bing Ads / Microsoft Advertising
• Yahoo Gemini
• Optimize ad copies, keyword bidding strategies, audience segmentation, and negative keyword filtration to reduce CPA and boost conversions.
• Track and improve KPIs like CTR, Quality Score, Conversion Rate, and ROAS.
• 3. Social Media Marketing (SMM) & Optimization (SMO):Design and manage result-oriented ad campaigns across:
• Meta (Facebook & Instagram Ads Manager)
• YouTube Ads (TrueView, Bumper, In-Stream, Masthead)
• LinkedIn Ads (Sponsored Content, InMail, Lead Gen)
• Twitter/X Ads
• Pinterest Ads
• Drive brand awareness, engagement, traffic, and leads through detailed audience targeting, funnel-based creatives, and retargeting strategies.
• Manage brand pages, social calendars, influencer tie-ups, and community engagement for organic growth.
• 4. Team Leadership & Project Management:Lead a team of SEO analysts, paid media specialists, content creators, and graphic designers.
• Develop and assign project roadmaps, monitor KPIs, and ensure timely delivery of campaigns with maximum efficiency.
• Train, mentor, and upskill team members to keep up with algorithm and ad platform updates.
• 5. Reporting & Analytics:Create in-depth weekly/monthly performance reports and dashboards using Google Analytics 4 (GA4), Google Looker Studio, Tag Manager, Facebook Analytics, etc.
• Track attribution, customer journeys, and funnel performance to make data-driven decisions.
• A/B test creatives, landing pages, and audience segments to continuously improve campaign results.
• 6. Client Strategy & Communication (if agency-side):Understand brand objectives and propose tailored digital strategies.
• Conduct regular client meetings, QBRs (Quarterly Business Reviews), and pitch improvements.
• Collaborate with sales and business development teams for strategic input on proposals and case studies.

Key Requirements:

• 4–5 years of experience in SEO, PPC, and SMM, with at least 1 years in a managerial or lead role.
• Proven success in managing large-scale campaigns with significant ROAS and ROI improvement.
• Deep knowledge of platform-specific ad ecosystems:
• Google Ads, Meta Ads, YouTube, Bing/Microsoft Ads, LinkedIn Ads, Twitter Ads
• Proficiency with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and analytics platforms like GA4 and Looker Studio.
• Strong leadership, team coordination, and communication skills.
• Ability to handle multiple projects simultaneously with a focus on KPIs and deadlines.

Preferred Qualifications:

• Google Ads Certification, Meta Blueprint Certification, HubSpot Digital Marketing Certification.
• Experience with both D2C and B2B digital marketing campaigns.
• Knowledge of affiliate marketing and influencer collaborations is a plus.
• What We Offer:Work on cutting-edge digital strategies for high-growth national and international brands.
• Dynamic and collaborative team culture with rapid learning opportunities.
• Access to premium digital tools and budgets.
• Competitive salary, performance bonuses, and professional growth plans.

Job Type: Full-time

Pay: ₹20,000.00 - ₹60,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Work Location: In person