Digital Marketing Manager

Job Summary

We are looking for a results-driven Digital Marketing Manager to plan, execute, and manage our overall digital marketing strategy. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through multiple digital channels.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels

Plan and execute WhatsApp campaigns for lead nurturing, promotions, customer engagement, and retargeting.

• Plan and execute SEO, SEM, email marketing, content marketing, and social media strategies
• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager
• Optimize campaigns to improve ROI, lead conversion, and engagement
• Manage social media presence and content calendars
• Coordinate with design, content, and sales teams for campaign execution
• Stay updated with the latest digital marketing trends and best practices
• Prepare weekly/monthly performance reports and insights for management

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience as a Digital Marketing Manager or similar role
• Strong knowledge of Google Ads, Meta Ads, SEO, Social Media Marketing, and WhatsApp Marketing
• Hands-on experience with WhatsApp Business API, automation tools, and CRM integration
• Proficiency in Google Analytics, Search Console, and performance tracking tools
• Excellent analytical, communication, and team management skills

Preferred Skills

• Experience in lead generation and performance marketing
• Knowledge of email & WhatsApp automation tools

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person