Digital Marketing Head

Job Title:

Company:

Website:

Location:

Job Type:

Department:

Reports To:

Digital Marketing Head

Key Responsibilities

• Strategy & Leadership – Design and execute a comprehensive digital-marketing roadmap aligned with business goals.

• Team Management – Recruit, mentor, and manage specialists across SEO/SEM, social media, content, email, and paid media.

• Performance Marketing – Plan, launch, and optimize campaigns on Google Ads, Meta, LinkedIn, YouTube, and emerging platforms.

• Organic Growth – Drive SEO, content marketing, and link-building programs to increase qualified traffic.

• Analytics & ROI – Track KPIs (ROI, CPL, CAC, LTV) using Google Analytics, GA4, HubSpot, or equivalent

tools; turn insights into action.

• Budget Ownership – Allocate and monitor the digital-marketing budget for maximum return.

• Cross-Functional Collaboration – Partner with product, sales, and creative teams to align messaging and support go-to-market plans.

• Innovation & Trends – Stay ahead of algorithm changes, new channels, and martech to keep the company at the cutting edge.

• Brand & Reputation – Oversee online presence and manage crisis communication across digital touchpoints.

• Lifecycle & Automation – Implement customer-journey strategies for acquisition, retention, and upsell using marketing-automation platforms.

Requirements

• Bachelor’s or Master’s in Marketing, Digital Media, Business, or related field.

• 7+ years of digital-marketing experience, including 3+ years in a leadership role.

• Demonstrable success running high-ROI digital campaigns.

• Deep expertise in SEO, SEM, paid media, social media, content strategy, and email marketing.

• Proficiency with analytics and automation platforms (e.g., Google Analytics, HubSpot, Marketo).

• Strong leadership, communication, and project-management skills.

• Analytical mindset with a data-driven approach to decision-making.

• Preferred experience in [insert relevant industry: B2B/B2C/ecommerce/fintech/etc.].

• Google Ads / Analytics certification and CRM experience are a plus.