Digital Marketing Head

8 years

3 - 5 Lacs

Posted:16 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Industry & Sector:

Technology & SaaS — AI-enabled enterprise digital solutions and cloud services focused on accelerating customer acquisition, product-led growth, and measurable ROI.

Primary Title:

Head of Digital Marketing

About The Opportunity

We are hiring a senior digital marketing leader to own demand generation, brand, and performance channels for a high-growth technology group operating across AI, cloud, and enterprise software verticals. This is an on-site leadership role in India with direct responsibility for driving scalable acquisition, retention, and revenue outcomes.Role & Responsibilities
  • Define and execute a unified digital growth strategy (performance, SEO, content, social) that delivers predictable MQLs, SQLs and revenue across enterprise and SMB segments.
  • Own paid media planning & execution (search, social, display, programmatic), optimising CAC and ROAS through data-driven campaign management and testing.
  • Lead SEO, content marketing, and website CRO to improve organic visibility, conversion rates, and funnel velocity.
  • Implement marketing automation and CRM workflows (lead scoring, nurture tracks, attribution) to accelerate sales conversions and reduce sales cycles.
  • Manage marketing budget, vendor relationships, and performance dashboards—reporting clear KPIs (CAC, LTV, MQL-to-SQL, pipeline influence) to leadership.
  • Build, coach and scale a high-performing on-site marketing team; collaborate cross-functionally with Product, Sales and Analytics to align go-to-market execution.

Skills & Qualifications

Must-Have

  • 8+ years in digital marketing with 3+ years leading teams or function P&L for B2B SaaS/technology products on-site in India.
  • Proven track record running performance channels (Google Ads, LinkedIn Ads, Meta) and improving CAC/ROAS with rigorous A/B testing.
  • Strong SEO and content strategy experience driving organic traffic, technical SEO best practices, and content-led lead generation.
  • Hands-on with analytics and attribution (GA4, Tag Manager, BI tools) and ability to translate data into actionable growth experiments.
  • Experience with marketing automation and CRM systems (HubSpot, Marketo, Salesforce) for lead lifecycle management.

Preferred

  • Experience in AI/ML, enterprise SaaS, or cloud services marketing and familiarity with developer/technical buyer journeys.
  • Exposure to programmatic buying, demand-side platforms, and advanced creative/testing frameworks for scalable campaigns.
Benefits & Culture Highlights
  • Opportunity to lead strategic growth at a fast-scaling tech organisation with high ownership and visibility to leadership.
  • On-site, collaborative culture with strong focus on mentoring, cross-functional impact, and professional growth.
  • Competitive compensation, performance bonuses, and budget to build a modern marketing stack.

Location:

On-site — India. If you are a data-driven growth leader who can blend strategic vision with hands-on execution and build scalable channels for an enterprise tech portfolio, we want to hear from you.Skills: digital marketing,leadership,enterprise

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