Digital Marketing Head

Position Summary

We are seeking a dynamic and experienced Digital Marketing Manager to lead our digital marketing initiatives and drive online growth. The successful candidate will develop, implement, and manage marketing campaigns that promote our company and its products/services. This role requires a strategic thinker with hands-on experience in digital marketing channels and a proven track record of delivering measurable results.

Key ResponsibilitiesStrategy & Planning

• Develop comprehensive digital marketing strategies aligned with business objectives
• Create and manage annual marketing budgets and forecasts
• Conduct market research and competitive analysis to identify opportunities
• Set KPIs and performance metrics for all digital marketing activities

Campaign Management

• Plan, execute, and optimize multi-channel digital marketing campaigns
• Manage paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other platforms
• Oversee email marketing campaigns and automation workflows
• Coordinate content marketing initiatives including blogs, whitepapers, and case studies

Analytics & Reporting

• Monitor and analyze campaign performance using Google Analytics, social media analytics, and other tools
• Generate monthly and quarterly performance reports for leadership team
• Use data insights to optimize campaigns and improve ROI
• Track and report on lead generation, conversion rates, and customer acquisition costs

Team Leadership & Collaboration

• Lead and mentor digital marketing team members and contractors
• Collaborate with sales, product, and creative teams to ensure brand consistency
• Manage relationships with external agencies and vendors
• Coordinate with IT team on website optimization and marketing technology stack

Digital Presence Management

• Oversee company website optimization and user experience improvements
• Manage social media strategy and content calendar across all platforms
• Ensure SEO best practices are implemented across all digital content
• Monitor online brand reputation and manage crisis communications when needed

Required QualificationsEducation & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of experience in digital marketing with at least 2 years in a management role
• Proven track record of managing successful digital marketing campaigns with measurable ROI

Technical Skills

• Proficiency in Google Analytics, Google Ads, and Google Tag Manager
• Experience with social media management platforms (Hootsuite, Sprout Social, etc.)
• Knowledge of email marketing platforms (Mailchimp, HubSpot, Pardot, etc.)
• Familiarity with CRM systems and marketing automation tools
• Basic understanding of HTML, CSS, and web development principles
• Experience with A/B testing and conversion rate optimization

Core Competencies

• Strong analytical skills with ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• Project management experience with ability to handle multiple campaigns simultaneously
• Creative problem-solving abilities and innovative thinking
• Leadership skills with experience managing teams and external vendors

Preferred Qualifications

• Google Ads and Google Analytics certifications
• Experience with marketing attribution modeling and multi-touch attribution
• Knowledge of programmatic advertising and demand-side platforms
• Familiarity with agile marketing methodologies.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person