Deputy General Manager Marketing

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About Catering Collective

to create memories that last a lifetime.

Blue Sea Catering

food, creativity, and innovation

luxury catering and event experiences

Role Overview

dynamic, strategic, and creative marketing leader

Key Responsibilities

1. Brand Strategy & Portfolio Management

• Define and lead the brand positioning, personality, and architecture for Catering Collective and its sub-brands (e.g., Blue Sea Catering, Araya Bagh).
• Oversee new brand creation from naming and identity development to go-to-market execution.
• Ensure a consistent tone of luxury and a strong visual identity across all customer touchpoints.

2. Culinary & Product Integration

• Collaborate with culinary teams to develop and package theme-led menu concepts into compelling narratives.
• Align culinary storytelling with market trends to support sales initiatives.
• Champion the guest’s culinary experience as a central brand expression.

3. Content, Campaigns & Communications

• Build brand equity through integrated content strategies across owned, earned, and paid media.
• Lead creative campaign ideation, storytelling, and brand-led experiences.
• Oversee social media and influencer marketing to strengthen brand awareness.
• Manage all marketing collateral decks, videos, presentations, PR kits, and invites.

4. Performance Marketing & Digital Growth

• Drive lead generation and digital engagement strategies (SEO, paid media, email, etc.).
• Collaborate with digital teams and agencies to track ROI and optimize campaigns.
• Evaluate and implement marketing technology tools to enhance efficiency.

5. Sales Enablement & Business Impact

• Partner with the sales team to align marketing initiatives with business goals.
• Develop impactful sales tools: case studies, decks, tasting event concepts, and client communication assets.
• Gather market feedback and adapt strategies based on performance insights.

6. Networking & Consumer Insights

• Represent the brand at trade events and industry showcases.
• Build relationships with key stakeholders and clients to deepen consumer understanding.

7. Team Leadership & Collaboration

• Lead and mentor an in-house team of four, alongside external creative, PR, and performance agencies.
• Collaborate closely with operations, culinary, and leadership teams to ensure execution excellence.
• Foster a high-performance, insight-led, and innovation-driven marketing culture.

Qualifications & Experience

• 10–15 years of experience in brand and growth marketing within premium F&B, hospitality, luxury lifestyle, or allied sectors.
• Proven success in launching or repositioning food-centric or hospitality brands.
• Strong balance of strategic brand thinking and hands-on performance marketing.
• Experience leading cross-functional teams and managing agency ecosystems.
• Strong storytelling ability visual, verbal, and experiential.
• Comfort with budgets, KPIs, marketing tech, and leadership reporting.

Ideal Candidate Traits

• Culinary-Curious:

  Understands food trends and aligns them with guest insights and brand strategy.

• Strategic Executor:

  Moves seamlessly between high-level brand vision and tactical delivery.

• Story-Seller:

  Excels at crafting narratives that engage chefs, clients, and business leaders.

• Data-Minded:

  Values both creative excellence and measurable performance.

• Collaborative Leader:

  Builds trust across teams to bring ideas to life with precision and impact.