Demand Generation Specialist

Key Responsibilities:

• Plan and execute targeted email campaigns and Nurturing programs to engage website visitors, social media audiences, and LinkedIn prospects.
• Design and manage multi-touch nurture campaigns that convert low to mid intent prospects into sales qualified leads.
• Segmentation of Dataset based on ICPs, Lead Engagement scores, High Intent Data
• Execute Funnel based automated campaigns based on lead activity
• Utilize LinkedIn platform tools including InMail campaigns and sponsored content to reach and nurture targeted B2B audiences.
• Collaborate with content marketing to deploy relevant messaging that aligns with different funnel stages and audience segments.
• Use data from CRM, social media analytics, and email platforms to continuously optimize audience targeting and campaign performance.
• Build segmented lists and personalize outreach with dynamic content and behavioral triggers.
• Coordinate closely with the Marketing team to ensure timely and quality lead handoffs and feedback loops.
• Monitor, Report, and analyze campaign metrics such as open rates, CTRs, lead quality, conversion, and pipeline attribution.
• Stay current on best practices for retargeting across paid social, email automation, and LinkedIn channels.

Requirements:

• 2+ years experience managing B2B demand and lead nurturing campaigns with strong emphasis on email marketing, retargeting, and LinkedIn outreach.
• Proven skills in creating segmented, multi-channel targeting strategies that drive engagement and lead conversion.
• Hands-on experience with email campaign management tools and LinkedIn Campaign Manager, including InMail/Sponsored Messaging.
• Working knowledge of CRM systems such as Hubspot to leverage segmentation and track lead progression.
• Understanding of Funnel based marketing, lead scoring and personalization.
• Strong analytical skills to interpret campaign data and optimize performance.
• Effective collaboration and communication skills to align with marketing stakeholders.
• Understanding of B2B iGaming market, SaaS sales cycles and buyer journeys.

Preferred Skills:

• Familiarity with marketing automation platforms (HubSpot, Apollo.io) for Account based Marketing and personalized Email nurturing at scale.
• Hands on experience in Warm Calls to High Intent Leads.
• Knowledge on building Automation Workflows.
• Experience working in Europe and US markets for SAAS based products.

Job Type: Full-time

Pay: Up to ₹900,000.00 per year

Work Location: Hybrid remote in Bengaluru, Karnataka