Demand Generation Specialist

Experience

: 7.00 + years

Salary

: Confidential (based on experience)

Expected Notice Period

: 15 Days

Shift

: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type

: Remote

Placement Type

: Full Time Permanent position(Payroll and Compliance to be managed by: BotGauge)

(*Note: This is a requirement for one of Uplers client - BotGauge)What do you need for this opportunityMust have skills required:Clear linkage between paid spend and revenue, Collaborate closely with lifecycle, Own multi-touch attribution setup across paid channels., Reinforce AQAAS value, Performance Marketing & Paid Media Execution, conversion rate optimization (CRO), B2B Revenue AttributionBotGauge is Looking for:

Role:

Demand Generation Specialist

Exprience Required:

6 to 10 Years

Mode Of Work:

Remote

Role Overview

The Demand Generation Specialist is responsible for converting paid marketing spend into a predictable, high-intent pipeline for BotGauge's Autonomous QA as a Solution (AQAAS) offering.Unlike traditional SaaS demand generation, success in this role is measured by how quickly and efficiently paid programs move ideal customer profile (ICP) buyers from problem awareness ? demo ? SQL, directly accelerating pipeline growth, deal velocity, and revenue.This role sits at the intersection of paid acquisition, conversion optimization, and revenue attribution, with a clear mandate: turn intent into sales-ready conversations.

Key Responsibilities

• High-Intent Paid Acquisition (Google Ads & Search)
• Own end-to-end Google Ads and search acquisition, including campaign structure, bid optimization (CPC, CPA), retargeting, and high-converting ad copy.
• Focus heavily on bottom-of-funnel and competitor-displacement campaigns targeting in-market buyers.
• Capture demand from high-intent searches such as:
  

? Tricentis Tosca alternative
? AI test automation pricing