Job
Description
We are seeking an experienced and data-driven CRM Manager to lead the strategy, execution, and optimization of our customer relationship management initiatives. The primary objectives of this role are to generate leads , manage customer lifecycles , reduce attrition , and increase customers spend across all segments. The ideal candidate has a deep understandingof segmentation, automation, retention strategies, and customer value optimization and data analysis. Key Responsibilities- Lead Generation through CRM Channels - · Build and manage CRM-driven lead generation campaigns (e.g., email acquisition, referral programs, reactivation of lapsed contacts). · Setup automated workflows to convert new leads into first-time customers. CollaboratewithdigitalmarketingandwebsiteteamstointegrateCRMlead capture mechanisms. Customer Lifecycle Management - · Define and implement lifecycle journeys: onboarding, engagement, reactivation, loyalty. · Develop targeted messaging and offers based on customer behavior, frequency, and value. Create life cycle segmentation models to identify at-risk, loyal, dormant, and high-potential customers. Attrition Reduction &Churn Prevention - · Monitor customer behavior and identify early signs of disengagement. · Design and deploy win-back campaign store activate dormant users. Buildloyaltyprogramsandpersonalizedoutreachstrategiestoretainvaluable customers. Increase Customer Spend & Value - · Promote high-margin services or products through up sell and cross-sell campaigns. · Implement tiered loyalty programs and personalized promotions based on historical spend. Drive repeat bookings and higher order values through personalized communication and incentives. Campaign Execution & Marketing Automation - · Identify required CRM tools, setup tools and own and optimize the use of CRM tools · Build and manage multi-step workflows, drip campaigns, transactional messages, and behavioral triggers. Continuously test subject lines, content, send times, and channels to maximize engagement. Analytics, Reporting &Continuous Improvement - · Track and report CRM performance: open/click rates, conversions, revenue impact, churn rates, LTV, etc. · Use customer data to refine targeting, personalization, and journey mapping. Provide regular insights and recommendations to marketing, sales, and product. Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹1,000,000.00 per year Schedule: Day shift Application Question(s): CTC Upto - 9 LPA Only females candidate can apply Education: Master's (Required) Experience: CRM : 4 years (Preferred) B2C: 4 years (Preferred) Work Location: In person
