Creative Lead

Creative Lead

Responsibilities

● Own the creative vision for digital learning products, defining visual style, tone, and storytelling approaches that align with instructional goals.

● Collaborate cross-functionally with SMEs, Instructional Designers, and stakeholders to gather needs, validate content, and refine learning experiences.

● Translate complex information into clear, visually rich storyboards and wireframes that guide multimedia development.

● Lead end-to-end video production, from pre-production planning and shoot coordination to post-production editing and asset management.

● Design and produce multimedia assets using Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) to enhance engagement and accessibility.

● Build interactive eLearning modules with Articulate Storyline, Adobe Captivate, or similar tools, ensuring SCORM compliance and smooth LMS integration.

● Research & integrate AI platforms, piloting generative-AI, adaptive-learning, and automation tools to accelerate content creation and reduce manual effort.

● Optimize production workflows by identifying high-cost or time-intensive steps and deploying AI-powered solutions that deliver measurable budget savings.

● Scout emerging tech trends, recommending best-of-breed platforms (cloud, SaaS, AI/ML frameworks) that align with strategic goals.

● Proactively anticipate challenges, proposing risk-mitigation strategies and creative solutions to keep projects on track and stakeholders informed.

● Ensure content is accessible and inclusive, applying WCAG guidelines and universal design principles for diverse learner needs.

Qualifications

● Bachelor’s degree in Graphic Design, Instructional Design, Multimedia Production, or related field.

EdTech or eLearning environments, medical or pharma is a plus.

● Expert proficiency in Adobe Creative Suite and eLearning authoring tools (Storyline, Captivate, etc.).

● Proven track record integrating AI solutions—like generative-AI APIs or adaptive-learning engines—to enhance workflows and learner personalization.

● Basic understanding of instructional design models (e.g., ADDIE, SAM) and adult learning principles.

● Data-driven mindset—able to set KPIs, analyze ROI from AI pilots, and present insights to stakeholders. Skills

● Storyboarding & Wireframing: Expert in mapping learning flows and user journeys visually.

● Video Production & Editing: Skilled in camera planning, shooting, and post-production for educational content.

● eLearning Authoring & SCORM Integration: Deep experience building interactive modules and deploying to LMSs.

● AI/ML Workflows: Exposure to AI-service integration for content automation.

● Project Management & Resource Allocation: Proficient with tools like Zoho, or MS Project for planning sprints, assigning tasks, and tracking budgets.

● Accessibility & Inclusivity: Comfortable applying WCAG standards and universal design principles to multimedia content.

This role offers the chance to lead a talented creative team, pioneer AI-powered innovations, and craft transformative learning experiences that empower learners worldwide. If you’re passionate about marrying design excellence with educational impact—and thrive in fast-paced, collaborative settings—we’d love to meet you!

bhavani_gu@medvarsity.com