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Job Type

Full Time

Job Description

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About S&J Advertising

S&J Advertising

1. Creative Strategy & Vision

  • Develop and implement innovative

    social media strategies

    for multiple clients.
  • Convert client briefs into

    engaging creative campaigns

    that align with brand goals.
  • Monitor digital trends, competitor strategies, and platform updates to keep campaigns relevant.
  • Maintain a

    balance of creativity + performance

    , ensuring campaigns look great and deliver results.

2. Team Leadership & SMM Supervision

  • Lead a team of

    designers, video editors, copywriters, and social media managers (SMMs)

    .
  • Assign tasks, monitor deadlines, and ensure execution quality across teams.
  • Review

    SMM content calendars, captions, and campaign planning

    to ensure brand alignment.
  • Step in as a

    mini SMM manager

    when required—overseeing account health, engagement strategies, and campaign consistency.
  • Mentor junior SMMs, help them improve communication with clients, and guide them on campaign execution.
  • Conduct weekly

    team review sessions

    to analyze what’s working and what needs improvement.

3. Quality Check & Approval Authority

  • Review

    all creative content (posts, reels, ad creatives, captions, campaigns)

    before submission.
  • Ensure zero errors on client-facing materials.
  • Maintain

    tone, branding, and aesthetics

    across all client accounts.
  • Implement

    SOPs for error-free work

    and track accountability within the team.

4. Creative Copywriting & Campaign Content

  • Write or refine captions, ad copy, and campaign hooks.
  • Develop storytelling formats for

    campaigns, reels, and ad creatives

    .
  • Ensure copy and visuals work

    hand-in-hand

    for maximum impact.
  • Suggest

    campaign hashtags, trends, and hooks

    that improve engagement and virality.

5. Client Communication & Strategy

  • Be the

    face of creative discussions

    with clients.
  • Present creative strategies, explain campaign choices, and get approvals.
  • Handle escalations regarding content quality or delays.
  • Build

    long-term trust with clients

    by consistently delivering quality and proactively

Skills & Requirements

  • Bachelor’s/Master’s degree in Marketing, Advertising, Communication, or related field.
  • 2–3 years of hands-on experience in social media strategy and creative direction.
  • Strong portfolio showcasing social media campaigns, branding, and content execution.
  • Proven

    team leadership experience

    —must have managed designers/editors/copywriters.
  • Excellent

    creative writing and storytelling

    skills.
  • Proficiency in Canva, Adobe Creative Suite, and social media tools (Meta Business Suite, Buffer, etc.).
  • Strong presentation skills—ability to pitch and defend creative ideas confidently.
  • Ability to thrive under deadlines, multitask, and manage high-pressure situations.

Performance Expectations (KPIs)

  • Timely Delivery:

    100% of creative tasks delivered as per deadlines.
  • Quality Output:

    Minimum errors and revisions required from client side.
  • Innovation & Creativity:

    At least 1 fresh, trend-based campaign idea suggested per client each month.
  • Team Growth:

    Junior team members show consistent improvement under guidance.
  • Client Satisfaction:

    Positive feedback and smooth communication from clients.

What We Offer

  • Leadership role in a

    fast-growing creative agency

    .
  • Direct influence on creative direction for

    multiple premium clients

    .
  • Opportunity to experiment, innovate, and build award-worthy campaigns.
  • A collaborative culture where ideas are valued and implemented.
  • Performance-linked incentives for exceeding expectations.

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