Content Specialist / Content Lead – Food & Kitchen

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About TMOE

The Marvel of Everything (TMOE)

Role Overview

We're looking for a flavor-forward Content Specialist / Lead - Food who can blend editorial storytelling, culinary curiosity, and commerce outcomes. From seasonal recipes to appliance buying guides, you'll create content that is deliciously actionable, visually immersive, and shoppable - powered by Al tools, audience insights, and market intelligence.

Reporting to the Head of Editorial & Audience Experience, this is a high-ownership role at the intersection of food content and commerce. You'll lead the food vertical strategy, ensuring our editorial drives both engagement and conversions.

Key Responsibilities

Editorial Strategy & Creation

●     Own the food content roadmap across recipes, kitchen gear, dining trends, and seasonal guides 

●     Develop multi-format content: recipe roundups, cooking explainers, brand features, appliance reviews, and food culture stories 

●     Manage the editorial calendar aligned with festivals, seasonal produce, shopping moments, and brand campaigns 

●     Collaborate with design/product teams to create immersive layouts and shoppable editorial blocks 

AI-Enhanced Storytelling (As and when integrated into TMOE)

●     Use AI for recipe ideation, ingredient pairings, and personalized meal planning 

●     Integrate AI-driven experiences like smart recipe filters, cooking timers, and interactive meal planners 

●     Maintain editorial integrity while scaling content production with AI assistance 

Commerce & Brand Alignment

●     Partner with monetization/brand teams to translate briefs into engaging food-focused campaigns 

●     Curate affiliate products (cookware, appliances, ingredients) and integrate them seamlessly into content 

●     Balance editorial trust with commerce goals — from product reviews to recipe-linked shopping 

Cross-Functional & Distribution

●     Work closely with social, SEO, and growth teams to amplify content reach across digital channels 

●     Monitor analytics to optimize tone, format, and merchandising strategies 

●     Lead/mentor a small network of freelance food writers, chefs, or stylists

Success Metrics (KPIs)

●      Content Engagement: Page views, time spent, CTR on shoppable links

●      SEO Performance: Rankings for fashion/lifestyle keywords and organic growth

●      Client/Partner Success: Satisfaction with editorial collaborations, repeat briefs from brand

●      Audience Retention: Newsletter sign-ups, returning visitor percentage, repeat engagement with fashion content

Ideal Candidate Profile

●      6–9 years in food content writing and editing, editorial strategy, or digital publishing

●      Strong editorial voice with an eye for trends, aesthetics, and audience needs

●      Comfort with AI-assisted content creation, visual generation, and personalization tools

●      Ability to adapt tone: from aspirational storytelling to clear commerce-driven copy

●      Proficiency with CMS, visual tools (Canva), and analytics platforms

●      Data-driven mindset: able to interpret content performance and optimize strategies

Nice to Have

●       Network with chefs, food brands, or culinary influencers 

●       Experience in food e-commerce, affiliate ecosystems, or live commerce 

●       Skills in short-form food content (Reels, TikTok, YouTube Shorts) 

●       Basic food photography, styling, or recipe development knowledge 

●       Exposure to regional and international food cultures

Growth & Career Path

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Why TMOE?

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●       Be part of a fast-growing startup with regional and global ambitions

●       Flexible, collaborative work culture with offices in India and Singapore

●       A company that values ownership, creativity, and impact

●       Equal Opportunity: We celebrate diversity and are committed to creating an inclusive workplace