Content Specialist / Content Lead – Lifestyle & Fashion

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About TMOE

The Marvel of Everything (TMOE)

Role Overview

fashion-forward Content Specialist

Head of Editorial & Audience Experience

Key Responsibilities

Editorial Strategy & Creation

• Own the fashion and lifestyle content strategy across women’s, men’s, kids, beauty, and accessories categories
• Develop multi-format content: trend reports, styling guides, brand features, lookbooks, and product reviews
• Manage the editorial calendar aligned with fashion seasons, key shopping moments (festivals, sales, fashion weeks), and brand campaigns
• Collaborate with design/product teams to create immersive layouts and

  shoppable editorial blocks

AI-Enhanced Storytelling (As and when these are integrated into TMOE)

• Leverage AI for

  trend analysis, content ideation, outfit pairings, and personalized style recommendations

• Integrate AI-driven experiences such as

  virtual try-ons and lookbook generators

  to enhance engagement while maintaining editorial integrity

Commerce & Brand Alignment

• Partner with the monetization/brand teams to translate briefs into engaging editorial campaigns
• Curate and integrate affiliate products seamlessly into content, balancing

  editorial voice with commerce goals

• Ensure brand/editorial synergy — delivering content that inspires trust, not just clicks

Cross-Functional & Distribution

amplify content reach

·      Monitor analytics to optimize tone, format, and merchandising strategies

·      Lead and mentor a small network of freelance writers/stylists, ensuring high-quality output

Success Metrics (KPIs)

·     Content Engagement: Page views, time spent, CTR on shoppable links

·     SEO Performance: Rankings for fashion/lifestyle keywords and organic growth

·     Client/Partner Success: Satisfaction with editorial collaborations, repeat briefs from brand

·     Audience Retention: Newsletter sign-ups, returning visitor percentage, repeat engagement with fashion content

Ideal Candidate Profile

·     6–9 years in fashion content, editorial strategy, or digital publishing

·     Strong editorial voice with an eye for trends, aesthetics, and audience needs

·     Comfort with AI-assisted content creation, visual generation, and personalization tools

·     Ability to adapt tone: from aspirational storytelling to clear commerce-driven copy

·     Proficiency with CMS, visual tools (Canva, Figma), and analytics platforms

·     Data-driven mindset: able to interpret content performance and optimize strategies

Nice to Have

fashion brands, stylists, or influencer ecosystems

fashion e-commerce, affiliate ecosystems, or live commerce

·      Skills in short-form video content (Instagram Reels, TikTok, YouTube Shorts)

·      Basic fashion photography, styling, or creative direction knowledge

·      Exposure to regional or international fashion markets 

Growth & Career Path

·      High-ownership role with direct visibility to leadership

·      Opportunity to grow into Head of Fashion Editorial or Regional Editorial Lead as TMOE scales

·      Exposure to cross-border content practices and global fashion commerce models

Why TMOE?

• Work at the cutting edge of content + commerce innovation
• Be part of a fast-growing startup with regional and global ambitions
• Flexible, collaborative work culture with offices in India and Singapore
• A company that values ownership, creativity, and impact
• Equal Opportunity: We celebrate diversity and are committed to creating an inclusive workplace

How to Apply: Interested candidates can send their resume and a short note on their fitment to hiring@marvelof.com