Content Specialist

Job Description

Company Description 4i apps solutions is a leading AI-driven cloud consulting and digital transformation company, specializing in Oracle, Microsoft, and Salesforce technologies. With a team of over 1,000 experts and a presence in 12+ countries, we empower organizations worldwide through cutting-edge technology and innovation. Learn more: www.4iapps.com Role Description This is a full-time on-site role in Chennai for a Content Strategist at 4i apps solutions. The Content Strategist will be responsible for communication, web content writing, content strategy, writing, and content management on a day-to-day basis. Key Responsibilities: Develop and execute a comprehensive content strategy aligned with business goals, target audience, and buyer journey. Create high-impact content including website copy, blog posts, white papers, case studies, email campaigns, social media posts, and video scripts. Collaborate with marketing, product, sales, and design teams to craft compelling stories and value propositions. Optimize content for SEO and user engagement using keyword research, on-page techniques, and performance analytics. Manage the editorial calendar and ensure timely delivery of all content assets. Leverage data to improve content performance and iterate based on engagement metrics. Coordinate with external writers, designers, and agencies when needed. Maintain brand tone, style, and messaging consistency across all touchpoints. Requirements: 4 to 5 years of proven experience in content strategy, preferably in an IT, ERP, or enterprise software environment. Exceptional writing, editing, and storytelling skills. Strong understanding of SEO, keyword research, and content analytics tools (e.g., SEMrush, Google Analytics, Ahrefs). Experience with CMS platforms like WordPress, HubSpot, or similar. Ability to translate complex technical topics into simple, engaging content for varied audiences. Knowledge of Oracle Cloud, SaaS products, or digital transformation solutions is an advantage. A self-starter mindset with the ability to manage multiple projects simultaneously. Preferred Qualifications: Bachelor's or Master’s degree in Marketing, Communications, Journalism, or related field. Experience working in a fast-paced B2B environment. Portfolio of published content across digital channels. What We Offer: Competitive salary and benefits. Opportunity to work with a global brand in Oracle Cloud services. A collaborative, learning-focused work culture. Access to advanced tools and global projects. Show more Show less