Content Specialist

Company Description

InstaServ is a global leader in performance marketing, trusted by over 1,500 brands worldwide. With more than 12 years of expertise, InstaServ has developed a proprietary CTTS strategy, delivering exceptional results in both paid advertising (e.g., Google, Facebook, Instagram, LinkedIn) and organic channels like SEO and content. The company specializes in crafting high-converting campaigns, creative strategies, optimization of websites and landing pages, and driving conversion rate optimization. InstaServ is committed to creating innovative solutions that establish brands as industry icons while delivering measurable success for their clients.

We are looking for a creative, detail-driven Content Writer to produce engaging and impactful content across both digital and print platforms. The ideal candidate excels at crafting various content formats and has a strong grasp of SEO best practices.

Key Responsibilities:

• Research, write, and refine high-quality content for blogs, articles, website pages, social media, and marketing campaigns.
• Work closely with marketing and design teams to develop cohesive and compelling copy and visuals.
• Apply SEO strategies to enhance content visibility and search engine rankings.
• Proofread and ensure all content aligns with the brand’s tone, voice, and style guidelines.
• Conduct audience and market research to create relevant, targeted content.
• Manage, update, and maintain content across websites and other digital platforms.

Key Requirements:

• Proven experience as a content writer, copywriter, or in a related role.
• Exceptional written and verbal communication skills in English.
• Strong research abilities and a talent for producing original, error-free content.
• Knowledge of SEO, keyword research tools, and CMS platforms such as WordPress.
• A creative approach with the ability to generate fresh, innovative content ideas.
• Excellent organizational and time-management skills with the ability to meet deadlines.