Paid Media Specialist

Job Description

Position: PPC Location: Kirti Nagar Working Days: 5 days Job Description: InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimising, and managing PPC campaigns to drive targeted traffic, generate leads, and maximise conversions for our clients. Responsibilities: Create and manage PPC campaigns across Google Ads and Facebook Ads platforms. Perform keyword research, ad copy writing, and ad targeting to optimise campaign performance. Set up and optimise shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives. Monitor campaign performance, analyse data, and provide insights and recommendations for improvement. Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management. Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals. Requirements: Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads. Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimisation. Experience in managing shopping ads, catalogue ads, and lead generation campaigns. Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager. Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Strong communication and collaboration skills to work effectively within a team environment. Show more Show less