Paid Media Specialist

Job description:

Key Responsibilities:

• Plan, execute, and optimise paid campaigns on Google, Meta, LinkedIn, and other relevant platforms.
• Conduct keyword research, audience targeting, and ad copy creation for various campaigns.
• Monitor campaign performance metrics and implement strategies to improve results.
• Manage budgets effectively and ensure campaigns stay within budget limits while delivering desired outcomes.
• Collaborate with content, design, and analytics teams to produce creative assets and track performance.
• Prepare detailed performance reports and share insights with stakeholders.
• Conduct A/B testing on ad creatives, copy, and landing pages.
• Stay updated with platform changes, trends, and best practices in paid media.

Requirements:

• 2–3 years of experience in running paid digital campaigns.
• Hands-on experience with tools like Google Ads, Meta Ads Manager, Campaign Manager, etc.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Strong communication skills.
• Certification in Google Ads/Facebook Blueprint (preferred but not mandatory).

Job Type: Full-time

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Paid sick time

Work Location: In person