Greetings from 3G HR Services!!!
We are hiring for "Cluster Head/Sales Manager "
Job Description
- Experience: 8-10 years
- Qualification: MBA-Marketing
- Salary: 8-12 Lakhs
- Location: Hyderabad & Vizag
- Timings: 10:30am - 7:00pm
- 6 Days Working
Key Objectives:
- Appoint, manage and develop distributor network in your assigned geography.
- Deploy, manage and drive a field sales force (Sales Officers) to ensure dealer coverage, order collection, and channel penetration.
- Achieve and maintain a penetration level of at least 50% of the defined universe (i.e., addressable market) in your region.
- Ensure timely and efficient supply of products to the channel/distributors, and maintain strong partner relationships.
- Oversee day-to-day operations of your cluster: channel strategy, manpower deployment, logistics/supply coordination, and sales execution.
Key Responsibilities:
- Distributor & Channel Management
- Identify and appoint new distributors in the assigned geography; evaluate, onboard and monitor them.
- Maintain and nurture relationships with existing distributors; act as the primary liaison between company and channel partners.
- Monitor distributor performance: sales volumes, stock turnover, coverage, payments, compliance.
- Ensure the supply chain to distributor is seamless (timely dispatch, inventory availability, reorder fulfilment).
- Work with supply/logistics teams to ensure product availability and minimize stock-outs.
- Manpower / Field Sales Force Deployment
- In coordination with HR, define roles, hire Sales Officers (SOs) as needed for your geography.
- Deploy the manpower optimally: assign territories, monitor workload, ensure coverage in line with targets.
- Ensure that each Sales Officer visits at least 15 dealers a day (or as per agreed KPI) and collects orders.
- Train, coach and motivate the field sales force for high productivity, correct processes, and behavior.
- Review daily/weekly dealer visits, order collection, outlet coverage, and other key metrics.
- Penetration & Market Coverage
- Map the universe of dealers/outlets in your territory and monitor coverage and penetration levels.
- Drive initiatives to increase market presence, visibility and sales through the channel – activate underserved areas.
- Monitor penetration and aim for at least 50% of universe (or higher as per business targets).
- Execute trade marketing, in-store visibility, promotions, and brand activation in coordination with marketing team.
- Sales Strategy & Execution
- Develop sales plans, forecasts and budgets for your cluster aligned with company targets.
- Monitor field sales performance, analyze key metrics (orders collected, dealer visits, stock turnover, share of shelf, competitor activity).
- Escalate issues (logistics, channel conflict, supply gaps, manpower issues) to senior leadership and resolve proactively.
- Provide regular MIS reports (daily/weekly/monthly) on field activities, sales performance, penetration, channel health.
- Team Leadership & Cross-Functional Coordination
- Build a high-performing team: recruit, train, mentor, appraise Sales Officers and any sub-leaders.
- Coordinate with HR (for hiring and deployment), Supply Chain/Logistics (for product supply), Marketing (for channel activations), Finance (for credit/collections) and other relevant functions.
- Ensure processes, compliances, field discipline, cost controls (e.g., OTAs, reimbursements) are maintained.
Key Performance Indicators (KPIs):
- % of universe covered / reached (target minimum ~50% or as per business plan).
- Number of dealer visits per Sales Officer per day (target: at least 15 dealers/day).
- Distributor order value / volume, month on month growth.
- Stock-on-hand vs turnover at distributor/dealer level; supply-out to sell-in ratio.
- Manpower productivity: orders per Sales Officer, visits per day, % of target achieved.
- Channel health metrics: distributor payment cycles, stock-out incidents, new distributor additions, dealer churn.
- Field cost efficiency, manpower deployment cost vs revenue.
- Field reporting accuracy and timeliness (daily/weekly MIS).
Qualifications & Experience:
- Bachelor’s degree (preferably in Business, Commerce, or relevant field). MBA preferred.
- Minimum ~8-12 years of experience in channel/distributor sales, managing a field force, preferably in Consumer Goods, or Distribution-led business.
- Proven track record of achieving sales/penetration targets, managing distributor networks and field manpower.
- Strong people management skills; ability to deploy and manage field teams, motivate them, monitor performance and drive results.
- Strategic thinker with a hands-on execution mentality; comfortable with frequent travel, field visits, and dealing with grassroots channel/dealer level.
- Good analytical skills: ability to interpret sales & market data, competitor insight, and convert into actionable field plans.
- Excellent communication and interpersonal skills (to deal with distributors, dealers, internal stakeholders).
- Comfortable working under target pressure, in dynamic, field-driven setups.
Working Conditions / Other Info:
- Significant field travel will be required across the assigned geography (towns, rural areas, remote dealers).
- Early mornings/late evenings may be needed to align with distributor/dealer timings.
- This is a high-visibility role with direct impact on business performance; strong performance will lead to further leadership opportunity.
Job Type: Full-time
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Work Location: In person
