Chief Marketing Officer

This role is for one of the Weekday's clients

Salary range: Rs 2000000 - Rs 3000000 (ie INR 20-30 LPA)

Chief Marketing Officer (CMO)

Marketing Head, Director of Marketing, VP of Marketing, or equivalent senior role

Requirements

Key Responsibilities

• Strategic Leadership & Planning
• Develop and execute the company's overall marketing strategy aligned with business objectives, revenue goals, and market expansion plans.
• Lead long-term brand and growth strategy across digital, offline, and partner-led channels.
• Drive positioning, messaging, and competitive differentiation across all product and service lines.
• Marketing Execution & Governance
• Oversee all core marketing functions including brand marketing, content strategy, digital & performance marketing, product marketing, communications, PR, events, and customer lifecycle management.
• Establish strong frameworks for marketing analytics, performance tracking, campaign ROI, and customer segmentation.
• Ensure consistent brand identity and messaging across all internal and external touchpoints.
• Team Leadership & Collaboration
• Recruit, develop, and lead a high-performing marketing team, fostering a culture of innovation, accountability, data-driven decision-making, and continuous learning.
• Collaborate with cross-functional leaders including Sales, Product, Customer Success, Finance, and HR to ensure marketing alignment with overall business goals.
• Represent the marketing function in board-level and leadership discussions, providing insights, forecasts, and strategic recommendations.
• Market Intelligence & Growth Initiatives
• Lead research-driven insights to understand customer behavior, industry shifts, competitor strategies, and emerging market opportunities.
• Drive demand generation, go-to-market strategy, product launch success, and pipeline acceleration.
• Identify and evaluate opportunities for partnerships, influencer programs, and global brand expansion.
  

Required Skills & Experience

• 10-15 years of progressive experience in marketing leadership roles such as Chief Marketing Officer, VP Marketing, Director Marketing, or Head of Marketing, preferably in high-growth or product-led companies.
• Proven experience in building and scaling marketing organizations, managing multi-crore budgets, and driving revenue-impacting marketing initiatives.
• Strong expertise in integrated marketing, brand building, digital and performance marketing, and customer acquisition funnels.
• Demonstrated success in delivering measurable business outcomes, brand acceleration, and market share growth.
• Excellent leadership, communication, stakeholder management, and storytelling abilities.
• Data-driven mindset with exposure to modern marketing technology, CRM, analytics, and automation tools.
• MBA in Marketing, Business, or related discipline preferred but not mandatory