Chief Marketing Officer

This role is for one of the Weekday's clients

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JobType:

Chief Marketing Officer

Requirements

Role Overview

Key Responsibilities

Brand & Strategic Marketing

• Define and unify brand architecture across all business entities
• Lead brand positioning, storytelling, and consistent communication across channels
• Drive full-funnel marketing across ATL, BTL, digital, content, influencer, and experiential platforms
  

Digital & Growth Marketing

• Build a strong digital presence and content ecosystem for the Group and its business units
• Develop and scale performance marketing, CRM, lifecycle marketing, and data-driven growth functions
• Enable digital acquisition engines for online-first products and platforms
  

MarTech, Innovation & Analytics

• Deploy modern marketing technologies including automation, analytics, AI-driven tools
• Experiment with new digital experiences, platforms, formats, and engagement models
  

Agency & Media Leadership

• Manage external partners including creative, digital, media, PR, and performance agencies
• Build selective in-house capabilities based on value and maturity
  

Cross-Functional & Leadership Alignment

• Partner closely with sales teams to align marketing with revenue outcomes
• Collaborate with product, tech, and business leaders for GTM success across segments
  

Team & Culture Building

• Build, lead, and mentor a high-performing, multi-skilled marketing team
• Champion creativity, data-led decision making, and consumer-first thinking
  

Candidate Profile

Must-Have Experience

• 15-20 years of marketing leadership across consumer or technology-led businesses
• Deep expertise in brand building, digital marketing, customer marketing, PR, and communication
• Experience managing multi-category or multi-business marketing portfolios
• Proven ability to scale brands through both traditional and digital growth channels
  

Preferred Background

• Exposure to sectors such as automotive, mobility, consumer tech, digital commerce, AI/software solutions, or ed-tech
• Experience in organizations undergoing transformation, scale-up, or diversification
  

Core Competencies

• Strategic thinker with strong execution ability
• Creative, influential leader with a high bias for action
• Strong commercial mindset with data and KPI-driven decision making
• Ability to operate in hybrid environments — legacy + digital-first
  

Why This Role is Unique

• High-visibility, Group-wide mandate across multiple high-growth businesses
• Opportunity to modernize and elevate a respected legacy brand portfolio
• Blend of strategic ownership and hands-on impact across brand, growth, and customer experience
• Platform to build a future-ready, innovation-led marketing organization