Chief Marketing Officer

This role is for one of the Weekday's clients

• Mobility and automotive retail
• Consumer digital platforms
• AI & software services
• Ed-tech and emerging technology ventures
  

Requirements

Key Responsibilities

Brand & Strategic Leadership

• Develop and unify the Group's brand architecture across legacy and digital-first businesses.
• Lead brand positioning, narrative building, and multi-channel communication strategy.
• Oversee end-to-end marketing initiatives including ATL, BTL, digital, content, influencer, and experiential marketing.
  

Digital & Growth Marketing

• Build a strong digital-first brand presence with always-on content and engagement models.
• Lead performance marketing, CRM, marketing automation, analytics, and lifecycle programs.
• Drive measurable digital demand generation across online business units and product portfolios.
  

Technology, Innovation & MarTech

• Implement modern MarTech stack — automation, AI-led insights, analytics, and personalization tools.
• Experiment with new platforms, customer engagement formats, and immersive digital experiences.
  

Agency & Media Leadership

• Manage the full ecosystem of PR, creative, digital, media, and performance agencies.
• Build selective in-house skills where beneficial for speed, quality, and ROI.
  

Commercial & Cross-Functional Leadership

• Partner with sales leaders to align marketing strategies with revenue outcomes.
• Support product, tech, and business teams in GTM and launch strategies across markets.
  

Team & Culture Building

• Build, scale, and mentor a high-performing marketing organisation.
• Champion creativity, design-led thinking, data-driven decision-making, and a consumer-first mindset.
  

Candidate Profile

Must-Haves

• 10-20 years of progressive experience in senior marketing leadership roles.
• Proven experience across both consumer and technology-driven sectors.
• Strong expertise in brand strategy, digital marketing, customer acquisition, PR, and communication.
• Experience managing marketing across multi-business or multi-segment environments.
  

Preferred Experience

• Background in mobility, automotive, consumer tech, digital commerce, AI/Software, or EdTech.
• Experience scaling brands in high-growth, digital transformation, or diversified business environments.
• Track record of balancing traditional brand building with digital growth and performance channels.
  

Key Competencies

• Strategic and visionary thinker with strong execution capability.
• Creative, energetic, and influential leader with strong stakeholder alignment skills.
• Commercially driven with a strong understanding of marketing KPIs and ROI.
• Ability to thrive in a hybrid ecosystem of legacy businesses + digital-first ventures.
  

What Makes This Role Exciting

• Opportunity to lead marketing across future-focused, high-growth business categories.
• Blend of strong legacy brand presence and emerging digital business momentum.
• Direct influence on customer experience, acquisition, retention, and brand equity.
• High visibility role with strategic leadership influence and transformation ownership.
• Platform to build a world-class marketing organisation shaping the next phase of growth.