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Chief Marketing Officer

Chief Marketing Officer

DC Consultants

0 - 5 years

50 - 55 Lacs

mumbai navi mumbai

Posted:3 hours ago| Platform:

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Skills Required

scaling real estate estate business development land acquisition sales brand management performance measurement marketing real estate development channel partners b2b campaigns bfsi leadership digital transformation communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Strategic Brand Leadership

Define and implement the long-term brand architecture, communication strategy, and positioning to strengthen PropertyPistol s visibility in the Indian real estate ecosystem.
Build a strong national identity that resonates with developers, channel partners, and home buyers through cohesive storytelling and consistent visual and verbal identity.
Lead end-to-end project launch strategies for marquee real estate developments across key metros and emerging markets.
Ensure all brand communication reflects the company s growth aspirations, innovation focus, and customer-centric ethos.

2. Marketing Strategy & Planning

Design and oversee annual marketing plans covering brand, digital, on-ground activations, and strategic partnerships.
Align marketing goals with business objectives such as developer partnerships, sales enablement, and market penetration.
Develop a strong performance measurement framework using KPIs such as brand recall, campaign ROI, lead quality, and cost efficiency.
Partner with leadership on pricing, customer insights, and go-to-market initiatives for new service lines.

3. Integrated Campaign Management

Lead multi-channel campaigns across ATL, BTL, and digital platforms for maximum reach and conversion.
Drive innovation in offline marketing including OOH, events, and experiential activations to enhance brand visibility and project engagement.
Ensure campaigns are insight-driven and resonate with target audiences across diverse markets.
Partner with creative, media, and PR agencies to deliver impactful and measurable marketing outcomes.

4. Digital & Performance Marketing

Oversee the company s digital marketing ecosystem including paid media, SEO/SEM, social media, content marketing, and automation tools.
Drive lead-generation excellence through performance marketing while ensuring quality, cost optimization, and funnel effectiveness.
Introduce data analytics and marketing automation for better customer segmentation, campaign attribution, and conversion tracking.
Build a robust digital presence that reinforces PropertyPistol s leadership and innovation in PropTech.

5. Market Intelligence & Innovation

Continuously track industry trends, emerging marketing technologies, and consumer behaviors to shape forward-looking strategies.
Leverage market insights to identify new growth opportunities and strengthen developer relationships.
Introduce innovative formats and engagement models for higher visibility in a competitive market landscape.

6. Leadership & Team Development

Lead, mentor, and grow a multidisciplinary marketing team across brand, creative, digital, and research functions.
Build a culture of creativity, accountability, and performance excellence.
Collaborate closely with Sales, Strategy, and Product teams to ensure full integration of marketing initiatives with business outcomes.
Drive vendor, agency, and partner relationships to ensure seamless execution and cost efficiency. Key Competencies
Proven experience in strategic marketing leadership across large-scale, multi-city operations.
Strong expertise in brand management, integrated campaigns, and digital transformation.
Data-driven mindset with the ability to translate insights into actionable business results.
Excellent leadership, communication, and stakeholder-management skills.
Experience in real estate, BFSI, e-commerce, or other high-transaction B2C/B2B sectors preferred.

Ideal Candidate Profile

15+ years of marketing experience, including at least 4 6 years in a senior leadership role.
Proven record of building high-impact brands and delivering measurable marketing ROI.
Experience in scaling marketing organizations and managing large budgets across digital and traditional media.
Strong strategic thinking combined with hands-on operational expertise.
Collaborative leader with the ability to influence cross-functional teams and external stakeholders.

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