Category Manager – Skincare Brands

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IFC Ventures is rapidly expanding its portfolio of modern skincare, haircare, and cosmetics brands

skincare products, category trends, consumer insights, competition analytics, pricing strategy, merchandising, product development, and marketing planning

Key Responsibilities

1. Category Strategy & Growth

• Build and execute the

  category strategy

  for skincare, face care, acne care, moisturizers, and cosmetics.
• Identify

  category gaps, high-growth segments, pricing opportunities

  , and new product development ideas.
• Develop annual

  category growth plans

  , revenue targets, and profitability matrices.

2. Product Portfolio & Brand Development

• Lead

  product launches

  , SKU planning, lifecycle management, and portfolio optimization.
• Work closely with R&D, packaging, and design teams on formulation inputs, ingredient benchmarking, and trend analysis.
• Define

  claims, positioning, USPs, and brand messaging

  for new skincare products.

3. Consumer Insights & Market Research

• Analyse

  consumer behaviour

  , buying patterns, skin concerns, and trend shifts in the beauty & personal care market.
• Conduct market studies, focus groups, competitive benchmarking, and price-value mapping.
• Track emerging global skincare trends (acne care, barrier repair, serums, SPF, active-based skincare).

4. Pricing, Margins & P&L Ownership

• Define

  pricing, margins, retailer slabs, and profitability structures

  for the skincare category.
• Manage

  category P&L

  , forecasting, contribution analysis, and SKU-level profitability.
• Develop pricing ladders aligned with brand positioning and competition.

5. Channel Strategy (MT, GT, E-commerce, D2C)

• Build customized strategies for

  Modern Trade, General Trade, E-commerce, Quick Commerce, Pharmacies

  , and D2C.
• Evaluate channel performance, shelf share, online visibility, and pricing competitiveness.
• Drive cross-channel brand consistency, portfolio activation, and category presence.

6. Merchandising, Visibility & Promotion Planning

• Plan in-store

  merchandising, planograms, visibility assets, displays, testers

  , and sampling initiatives.
• Collaborate with sales teams to develop

  trade promotions, discounts, offers, and visibility budgets

  .
• Evaluate ROI on campaigns, visibility spends, and promotional effectiveness.

7. Data Analytics & Performance Tracking

• Monitor sales performance, market share, competition movement, and category KPIs.
• Develop dashboards for

  sell-in, sell-out, productivity, profitability

  , and inventory health.
• Track NPD performance, rate of sale, seasonality trends, and lifecycle decisions.

8. Cross-Functional Collaboration

• Work closely with Marketing, Sales, SCM, Finance, R&D, and Creative teams.
• Coordinate GTM planning, launch timelines, demand forecasting, and inventory alignment.
• Support Modern Trade, E-commerce, and GT teams with category insights and product training.

Required Skills & Competencies

• 4+ years of experience

  in Category Management, Brand Management, Product Management, or Marketing within

  FMCG / Beauty / Skincare / Cosmetics / Personal Care

  industries.
• Strong understanding of

  skincare categories

  (moisturizers, serums, acne care, SPFs, cleansers).
• Excellent analytical, commercial, and strategic planning skills.
• Deep experience in

  pricing, portfolio management, product lifecycle, and GTM execution

  .
• Ability to work with cross-functional teams and handle multiple brand portfolios.
• Strong communication, negotiation, presentation, and stakeholder management skills.
• Proficiency in

  Excel, analytics tools, forecasting, and data interpretation

  .

Preferred Experience

• Prior experience managing skincare or cosmetic brands.
• Exposure to

  Modern Trade, E-com marketplaces (Amazon, Nykaa), Quick Commerce (Blinkit, Zepto)

  and D2C.
• Strong knowledge of ingredients, formulations, and global beauty trends.
• Experience with P&L ownership and category profitability.

Education

• Bachelor’s degree in Business, Marketing, Management, or related field.
• MBA preferred but not mandatory.

Why Join IFC Ventures?

• Fast-growing portfolio of premium

  skincare & beauty brands, food, lifestyle & wellness products

  .
• Opportunity to build and scale new categories from scratch.
• High-growth environment with strong entrepreneurial culture.
• Work closely with leadership on brand strategy and category expansion.