Business Development Manager - Events and Sponsorship

**Location:** [Noida, with travel across India] 

**Employment Type: Full-Time 

**Reports To: Director

**Company Overview:** 

Education Japan is a premier organization dedicated to empowering students worldwide to pursue educational opportunities in Japan. Through innovative programs and events, we inspire and guide students toward achieving their academic and career aspirations in Japan. We are seeking a dynamic Business Development Manager to lead event organization and sponsorship acquisition efforts in India while fostering global partnerships with Japanese Language Institutes.

**Job Summary:** 

The Business Development Manager (Events & Sponsorship) will drive Education Japan’s growth by organizing impactful events across cities and towns in India, generating student interest, securing corporate sponsorships, and forging partnerships with Japanese Language Institutes globally. The primary responsibility is to secure corporate sponsorships to fund events, leveraging proven experience in this area. The ideal candidate is a strategic, results-oriented professional with exceptional deal-making skills, a passion for education and event management, and established relationships with Japanese firms and large IT companies.

**Key Responsibilities:** 

1. **Event Organization in India:** 

  - Plan, coordinate, and execute Education Japan events (e.g., study abroad fairs, workshops, seminars) in various cities and towns across India to promote study opportunities in Japan. 

  - Manage all aspects of event logistics, including venue selection, budgeting, scheduling, and on-site coordination. 

  - Ensure events are engaging, well-attended, and aligned with Education Japan’s mission to inspire students. 

2. **Student Engagement and Interest Generation:** 

  - Develop and implement marketing strategies to create awareness and drive student participation in events, leveraging social media, local media, and community outreach. 

  - Collaborate with schools, colleges, and student organizations to promote events and build excitement among target audiences. 

  - Engage with attendees during events to provide information about studying in Japan and Education Japan’s services. 

3. **Sponsorship Acquisition (Primary Responsibility):** 

  - Identify and approach potential corporate sponsors, including Japanese firms and large IT companies (e.g., multinational corporations, Japanese cultural organizations, and tech giants), to secure funding for events. 

  - Develop compelling sponsorship proposals and pitch decks tailored to corporate sponsors’ interests and goals. 

  - Negotiate sponsorship agreements to maximize financial and in-kind support while ensuring alignment with Education Japan’s objectives. 

  - Maintain strong relationships with corporate sponsors to foster long-term partnerships and recurring support. 

4. **Partnerships with Japanese Language Institutes:** 

  - Identify and establish partnerships with Japanese Language Institutes worldwide to collaborate on promoting Education Japan’s programs. 

  - Negotiate partnership agreements to create mutually beneficial opportunities, such as co-branded events, student referrals, or joint marketing initiatives. 

  - Support partner institutes with resources and information to enhance their ability to prepare students for studying in Japan. 

5. **Business Development and Deal-Making:** 

  - Leverage exceptional negotiation and deal-making skills to secure corporate sponsorships, partnerships, and other business opportunities that support Education Japan’s goals. 

  - Identify new revenue streams and innovative collaboration models to enhance event impact and organizational growth. 

  - Maintain a pipeline of potential sponsors and partners, using CRM tools to track progress and outcomes. 

6. **Reporting and Performance Tracking:** 

  - Provide regular reports on event outcomes, sponsorship revenue, and partnership development to senior management. 

  - Monitor and evaluate event success metrics (e.g., attendance, student engagement, sponsorship funds raised) to refine strategies. 

  - Track and report on the performance of partnerships with Japanese Language Institutes to ensure mutual success. 

**Qualifications and Skills:** 

- Bachelor’s degree in Business Administration, Marketing, Event Management, or a related field (Master’s degree preferred). 

- **3+ years of experience in business development, event management, or sponsorship acquisition, with a proven track record of securing corporate sponsorships for events.** 

- **Established relationships with Japanese firms and large IT companies highly preferred.** 

- Demonstrated success in negotiating and closing high-value corporate sponsorship deals. 

- Exceptional negotiation, communication, and presentation skills. 

- Strong understanding of the Indian education market and global language training ecosystems. 

- Experience in event planning and execution, with the ability to manage multiple projects simultaneously. 

- Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing tools for event promotion. 

- Self-motivated, creative, and able to work independently while collaborating with cross-functional teams. 

- Fluency in English; knowledge of Hindi and Japanese is a plus. 

- Willingness to travel across India for events and meetings as needed. 

**Preferred Attributes:** 

- Passion for education and cultural exchange, with a focus on promoting study opportunities in Japan. 

- Established network in the corporate sponsorship space, particularly with Japanese firms and large IT companies. 

- Cultural sensitivity and understanding of both Indian and Japanese educational and business environments. 

**What We Offer:** 

- Competitive salary with performance-based incentives tied to sponsorship and event success. 

- Opportunity to lead high-impact initiatives in the international education sector. 

- Professional development and networking opportunities with global education stakeholders and corporate partners. 

- Flexible work environment with travel opportunities (if applicable).