Business Development Manager

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.Role Definition

: The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization's brand and services to achieve sales targets and expand the marke

t.Deliverabl

1. es:Market Research and Analy
2. sisCustomer Acquisition and Pipeline Developm
3. entCustomer Relationship Managem
4. entSales Process Managem
5. entReporting and Performance Analy

sisKey Responsibilit

ies:Prospecting and Customer Acquisi

1. tion:Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportuni
2. ties.Prospect potential customers from various channels, including clinicians, Corporate hospitals, SIS, Franchisee partners, and corporate industries. Reach out to a minimum of 200 new prospects each m
3. onth.Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per m

onth.MSL Development and Manag

1. ement:Develop and update an MSL of a minimum of 150 potential customers every quarter for conversion, engagement, and building brand visi
2. bilityRegular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers ever

y day.Customer Profiling and Needs Asse

1. ssment:Create a profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs asse
2. ssment.Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach e

fforts.Solution O

1. ffering:Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service of
2. ferings.Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target a
3. udience.Handle objections and close deals in collaboration with Zonal Managers to ensure customer con

version.Account Ma

1. nagement:Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they
2. may have.Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every

quarter.Sales Process M

1. anagement:Manage the end-to-end sales process from lead generation to contract closure and post-sales
2. follow-up.Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performanc
3. e metrics.Prepare reports and presentations on sales performance, sales funnel status, and market insights ev

ery month.Job Re

• quirements:Bachelor's degree in business administration, sales, or a rel
• ated field.Demonstrated track record of success in sales and key account management, particularly in the Healthc
• are sector.Proficiency in Microsoft Office applications and familiarity with CRM software. Strong organizational skills, with meticulous attention
• to detail.Exceptional customer service skills, encompassing active listening, problem-solving, and interpersonal communication. Strong written and verbal communication skills to convey ideas clearly and
• concisely.Strong ability to establish and nurture rapport with key clients, while effectively managing multiple accounts concurrently. Proactive attitude with a result-oriented approach to sales and relationship
• management.Demonstrated ability to work collaboratively in a team-based e
• nvironment.Willingness to travel as required for customer visits and business development i

nitiatives.Succ

1. ess Metrics:Generate at least 25 qualified lea
2. ds per monthConduct a minimum of 10 meetings with potential cus
3. tomers dailyAchieve a 30% conversion rate on present
4. ed proposalsAchieve minimum 75% MSL

productivityJ

ation: Jaip

d development.Join our team and experience a workplace where you'll be supported, encouraged, and empowered to be your best self, both professionally and personally, as part of our ON

E CARE cultu

viding exemplary Pathological and Diag

ed as one of the "20 Best Workplaces in Pharmaceuticals, Healthcare, and Biot

ble presence of 160+ co

e range of o

ines, including:✔ Clinical Pathology &a

mp; Biochemis

try✔ Haematology✔ Microbiolog

y & Serology

✔ Histopath

ology✔ Radiology✔ M

olecular BiologyWith a strong emphasis on professionalism and accuracy, our tests are conducted in a professional environment by a team of highly skilled experts, ensuring precise and r

nt to our motto, "Serves Bes

of our services.We are proud to cultivate a workplace that encourages continuous learning, collaboration, and growth. Our core values form the foundation of o

r work culture:✔

ent well-being✔

of our actions✔ Res

relationsh

ighest standardsFor over 34+ years, these values have guided us to always put our patients first, earning us immense trust and satisfaction fro

m our customers.As we move forward, Dr. B. Lal Clinical Laboratory remains committed to pushing the boundaries of innovation, enhancing our services, and setting new benchmarks in pathology and healthcare. With advanced technology, a dedicated team, and a patient-centric approach, we continue to build a healthier and better

future for all.Why Work at Dr. B. Lal Cl

inical

in-ho

ill fit

joining the team.Ma