Business Development Manager

Job Title: Sales & Marketing Specialist/Manager (Depending on Experience Level)

Company Overview:

City Craft is a rapidly growing service aggregation platform, connecting customers with skilled professionals for a wide range of home and personal services. We are building a trusted marketplace that empowers both service providers and customers, ensuring quality, convenience, and reliability, similar to the model pioneered by Urban Company.

Job Summary:

The Sales & Marketing Specialist/Manager will be responsible for driving customer acquisition, brand awareness, and service provider engagement. This role requires a dynamic individual with a strong understanding of digital marketing, sales strategies, and the on-demand service industry. The ideal candidate will be data-driven, creative, and passionate about building a thriving marketplace.

Key Responsibilities:

Customer Acquisition & Marketing:

* Digital Marketing:

  * Develop and execute comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, email, display advertising, etc.).

  * Manage and optimize paid advertising budgets to maximize ROI.

  * Analyze website and app traffic, user behavior, and campaign performance to identify areas for improvement.

  * Implement A/B testing and other optimization techniques to enhance conversion rates.

  * Manage social media accounts, create engaging content and run social media campaigns.

* Customer Relationship Management (CRM):

  * Develop and implement CRM strategies to nurture leads and retain customers.

  * Manage email marketing campaigns to promote services, offers, and updates.

  * Analyze customer data to identify trends and personalize marketing efforts.

* Promotional Campaigns:

  * Create and execute promotional campaigns, including discounts, bundles, and loyalty programs.

  * Collaborate with service providers to develop joint marketing initiatives.

  * Monitor and analyze the effectiveness of promotional campaigns.

Service Provider Acquisition & Engagement:

* Sales & Onboarding:

  * Identify and recruit high-quality service providers to join the platform.

  * Develop and implement effective sales strategies to attract new partners.

  * Conduct onboarding sessions to ensure service providers understand platform processes and expectations.

  * Manage the sales pipeline and track key performance indicators (KPIs).

* Partner Relationship Management:

  * Build and maintain strong relationships with service providers.

  * Provide ongoing support and training to help service providers succeed on the platform.

  * Gather feedback from service providers to improve platform features and processes.

  * Increase the amount of service providers that are active on the platform.

* Partner Marketing:

  * Organize events and workshops to connect service providers and share best practices.

Market Research & Analysis:

Competitive Analysis:

  * Monitor competitor activities and identify market trends.

  * Analyze competitor pricing, marketing strategies, and service offerings.

* Customer Insights:

  * Conduct market research to understand customer needs and preferences.

  * Analyze customer feedback and reviews to identify areas for improvement.

  * Track and Report on market trends.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* 10 years of experience in sales and marketing, preferably in the on-demand service industry or e-commerce.

* Strong understanding of digital marketing principles and best practices.

* Proficiency in using digital marketing tools and platforms 1 (Google Ads, social media advertising, SEO tools, CRM systems, etc.).  

* Excellent communication, interpersonal, and presentation skills.

* Data-driven and analytical mindset.

* Ability to work independently and as part of a team.

* Strong problem-solving and decision-making skills.

* Experience with sales, and partner management.

Preferred Qualifications:

* Experience in a startup environment.

* Knowledge of the local service industry.

* Experience using analytics platforms.

Key Performance Indicators (KPIs):

* Customer acquisition cost (CAC).

* Customer lifetime value (CLTV).

* Conversion rates.

* Website/app traffic and engagement.

* Service provider acquisition and retention rates.

* Sales growth.

* Brand awareness metrics.

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