Business Development Executive

Job Title:

Location:

Position Type:

About Us:

Offshore Marketers is a data-driven digital marketing agency focused on delivering performance-oriented solutions across SEO, paid ads, funnels, and automation. We are currently seeking a Business Development professional who can bridge business needs with technical execution—helping us scale smarter and drive growth using insights, systems, and strategy.

Role Overview:

Business Development Executive

Key Responsibilities:

• Business Requirement Gathering:

  Collaborate with stakeholders to collect, define, and translate business needs into actionable project requirements and documentation.

• Lead Funnel Analysis:

  Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and optimization opportunities using tools like Google Analytics, Hotjar, and CRM dashboards.

• Lead Generation & Revenue Contribution:

  Strategically identify and utilize various online portals (

  Upwork, LinkedIn Sales Navigator, and other lead generation platforms

  ) to generate qualified leads, nurture opportunities, and drive revenue growth.

• Client Needs Mapping:

  Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and deliverables.

• Market & Competitive Intelligence:

  Perform competitor benchmarking, trend forecasting, and audience segmentation using research and data visualization tools.

• Proposal & SOW Documentation:

  Develop business proposals, technical documentation, and scope of work (SOW) documents with a structured, data-backed approach.

• CRM & Data Management:

  Maintain accurate data within CRM systems (e.g., HubSpot, Zoho) and generate performance reports and dashboards.

• Process Automation Support:

  Identify opportunities for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.

• Cross-Team Collaboration:

  Coordinate between business, marketing, and technical teams to ensure successful strategy execution and campaign delivery.

Technical & Core Skills Required:

• Platform Proficiency:

  Hands-on experience with

  Upwork, LinkedIn Sales Navigator, and other business development platforms

  .

• Logical Reasoning:

  Strong analytical and reasoning skills to assess opportunities and make data-driven decisions.

• Communication:

  Excellent verbal and written communication skills for engaging with clients and internal stakeholders.

• Analytical Tools:

  Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.

• CRM Familiarity:

  Experience with CRM platforms such as Zoho, HubSpot, or GoHighLevel to manage leads and track interactions.

• Digital Marketing Awareness:

  Understanding of online marketing funnels, paid ads, and email campaigns. Experience with MailerLite, Meta Ads Manager, or Systeme.io is a plus.

• Documentation Skills:

  Ability to create structured reports, client briefs, and workflow outlines using MS Word, Google Docs, or Notion.

• Problem Solving:

  Strong ability to identify issues, analyze data, and develop practical business solutions.

• Organizational Tools:

  Comfortable using project management tools like Trello, ClickUp, or Google Calendar to manage timelines and deliverables.

Qualifications:

• Education:

  Graduation required;

  B.Tech. and MBA candidates are preferred.

• Experience:

  1–2 years

  of experience in business development, lead generation, or a related role (preferably in a digital marketing or IT services environment).