Business Development Executive

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title:

Business Development Executive

Location:

Position Type:


About Us:

Offshore Marketers is a data-driven digital marketing agency focused on delivering performance-oriented solutions across SEO, paid ads, funnels, and automation. We are currently seeking a Business Development professional who can bridge business needs with technical execution—helping us scale smarter and drive growth using insights, systems, and strategy.


Role Overview:

Business Development Executive


Key Responsibilities:

  • Business Requirement Gathering:

    Collaborate with stakeholders to collect, define, and translate business needs into actionable project requirements and documentation.
  • Lead Funnel Analysis:

    Analyze lead generation funnels and user journeys to identify bottlenecks, conversion drop-offs, and optimization opportunities using tools like Google Analytics, Hotjar, and CRM dashboards.
  • Lead Generation & Revenue Contribution:

    Strategically identify and utilize various online portals (

    Upwork, LinkedIn Sales Navigator, and other lead generation platforms

    ) to generate qualified leads, nurture opportunities, and drive revenue growth.
  • Client Needs Mapping:

    Conduct discovery calls and align client objectives with internal capabilities, translating business goals into measurable KPIs and deliverables.
  • Market & Competitive Intelligence:

    Perform competitor benchmarking, trend forecasting, and audience segmentation using research and data visualization tools.
  • Proposal & SOW Documentation:

    Develop business proposals, technical documentation, and scope of work (SOW) documents with a structured, data-backed approach.
  • CRM & Data Management:

    Maintain accurate data within CRM systems (e.g., HubSpot, Zoho) and generate performance reports and dashboards.
  • Process Automation Support:

    Identify opportunities for workflow automation using tools like Zapier, Make (Integromat), or CRM-native automation features.
  • Cross-Team Collaboration:

    Coordinate between business, marketing, and technical teams to ensure successful strategy execution and campaign delivery.


Technical & Core Skills Required:

  • Platform Proficiency:

    Hands-on experience with

    Upwork, LinkedIn Sales Navigator, and other business development platforms

    .
  • Logical Reasoning:

    Strong analytical and reasoning skills to assess opportunities and make data-driven decisions.
  • Communication:

    Excellent verbal and written communication skills for engaging with clients and internal stakeholders.
  • Analytical Tools:

    Proficiency in Microsoft Excel and Google Sheets for data analysis and reporting.
  • CRM Familiarity:

    Experience with CRM platforms such as Zoho, HubSpot, or GoHighLevel to manage leads and track interactions.
  • Digital Marketing Awareness:

    Understanding of online marketing funnels, paid ads, and email campaigns. Experience with MailerLite, Meta Ads Manager, or Systeme.io is a plus.
  • Documentation Skills:

    Ability to create structured reports, client briefs, and workflow outlines using MS Word, Google Docs, or Notion.
  • Problem Solving:

    Strong ability to identify issues, analyze data, and develop practical business solutions.
  • Organizational Tools:

    Comfortable using project management tools like Trello, ClickUp, or Google Calendar to manage timelines and deliverables.


Qualifications:

  • Education:

    Graduation required;

    B.Tech. and MBA candidates are preferred.

  • Experience:

    1–2 years

    of experience in business development, lead generation, or a related role (preferably in a digital marketing or IT services environment).


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