Business Development Executive

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Job Summary: Job Title: Sales Development Representative

Reports to: SVP of Global Marketing and Head of Global Digital Marketing

Educational Qualification: Bachelor’s Degree

Experience: 3–5 years in a similar role with a proven track record

Job Type: Full Time

Key Responsibilities:

• Lead Research: Identify and research potential leads through databases, professional networks, social media, and industry events.

• Proactive Outreach: Initiate conversations with decision-makers via phone, email, and LinkedIn to generate interest and engagement.

• Lead Qualification: Apply qualification frameworks (BANT, CHAMP, MEDDIC, etc.) to assess prospect needs, budget, and decision-making authority before passing leads to the sales team.

• CRM Management: Maintain accurate and timely records of all outreach and lead activities in the CRM (Salesforce, HubSpot, or equivalent).

• Follow-Ups & Nurturing: Ensure timely follow-ups, schedule meetings/demos, and manage ongoing engagement with prospects.

• Reporting & Analytics: Prepare weekly and monthly reports on lead pipeline, outreach effectiveness, qualification status, and conversion ratios for senior marketing leadership.

• Collaboration: Partner closely with the sales and marketing teams to refine lead generation strategies, share market insights, and ensure alignment with revenue objectives.

Essential Skills and Competencies:

• Communication: Excellent written and verbal communication skills with the ability to confidently pitch solutions and engage decision-makers.

• Relationship Building: Proven ability to establish rapport, manage objections, and nurture long-term client relationships.

• Analytical Thinking: Strong ability to evaluate qualification criteria and assess lead quality. • Organizational Skills: Detail-oriented with exceptional time management for managing multiple outreach activities.

• Tech Savvy: Proficient in CRM platforms (Salesforce, HubSpot, Zoho, etc.), MS Office/Google Workspace, and lead automation tools.

• Product & Market Knowledge: Ability to understand and clearly articulate digital marketing, software, or consulting service offerings.

Qualifications:

• 3–5 years of hands-on experience in pre-sales, business development, or lead generation in a B2B environment.

• Demonstrated success in outbound campaigns, social selling, and stakeholder engagement.

• Experience in global markets (US, EMEA, APAC) is highly desirable

Why Join Us?

• Join a global marketing team at the center of the organization’s lead generation efforts.

• Opportunity to work with leading global brands across industries.

• Collaborative, performance-driven culture with clear career growth pathways.

• Competitive salary, incentives, and professional development opportunities.