Location:
About Parchaa
Parchaa
We’re looking for a Business & Partnerships Lead to take this platform to scale.
The Role
This is a revenue leadership role. You will be responsible for sales, business development, marketing, partnerships, and growth strategy. You’ll lead a 10+ member team and drive revenue through B2B product sales with hospitals, diagnostics labs, polyclinics, government partnerships, and enterprise health collaborations.
should bring a deep understanding of the Indian healthcare ecosystem, a proven record in enterprise product sales, and the ability to lead in a startup environment that demands agility, ownership, and structured hustle.
Responsibilities
Revenue Ownership & Sales Leadership
- Own top-line revenue growth across B2B, B2B2C & B2G segments of Parchaa
- Lead end-to-end sales execution—pipeline, forecasting, deal closures & renewals
- Build a scalable, repeatable sales playbook focused on hospitals, diagnostics, and public health bodies
Business Development & Managing Strategic Accounts
- Identify new verticals, partnerships, and growth channels in both public and private sectors
- Drive account expansion through upselling, cross-selling, and bundled offerings
- Lead negotiations and nurture long-term commercial relationships
Marketing, GTM & Brand Leadership
- Drive go-to-market strategy for all product lines within Parchaa
- Lead digital marketing, lead generation, influencer marketing, and event-based awareness
- Build strong positioning for Parchaa across enterprise and public health audiences
Pre-Sales & Solutioning
- Lead pre-sales engagements, including requirement scoping, ROI modelling, and stakeholder alignment
- Deliver high-impact product demos and presentations to CXOs, government officials, and administrators
- Ensure alignment between client needs and product/tech delivery teams
Proposals, RFPs & Pricing
- Lead development of RFPs/RFIs, custom proposals, and pricing strategies
- Ensure commercial proposals align with both client goals and company objectives/milestones
- Manage tender timelines, documentation in collaboration with public tender teams
Strategic Planning
- Contribute to investor materials, growth models, and commercial narratives
- Participate in market sizing, pricing model development, and strategic roadmap inputs
- Represent Parchaa in ecosystem events, funding forums, and partnership roundtables
Enterprise & Public Sector Expansion
- Lead enterprise sales with technology forms, consulting partners and resellers
- Drive adoption through multi-year contracts, strategic partnerships, and expansion deals
- Navigate government health system procurement bodies (NHM, ABDM, GeM, etc.)
Sales Operations & CRM
- Lead on ground sales to hospitals, diagnostic chains, poly clinics in tandem with on ground and virtual sales assistants.
- Review weekly and monthly sales performance, track performance against revenue goals
- Own forecasting, lead tracking, through manual and automated systems like Apollo
- Implement sales playbooks, deal health metrics, and conversion KPIs
- Run weekly sales reviews, quarterly business planning, and territory/channel planning
Team Leadership
- Build and manage a high-performing 20+ member commercial team across pre-sales sales, marketing and BD
- Set targets, lead training and reviews, and establish a culture of ownership and accountability
- Mentor team members in pre-sales and sales tactics, GTM execution, and cross-functional leadership
Must-Have Skills & Experience
- 6+ years of experience in P&L ownership, brand management, sales, marketing, and revenue growth within the Indian healthcare tech market
- Proven track record of meeting and exceeding revenue targets
- Deep understanding of the Indian healthcare ecosystem, especially hospital/diagnostic buying behavior and government procurement
- Hands-on experience with pre-sales, demos, sales, brand management, solution alignment, and stakeholder engagement
- Experience in account growth, renewals, and complex contract negotiations
- Strong background in sales planning, CRM tools, funnel management, and forecasting
- Exposure to digital health tools, EMRs, AI/ML-based platforms, or ABDM ecosystem
- Existing relationships across hospital groups, diagnostics labs, or public health programs
- Ability to lead a large cross-functional team with clear KPIs and structured execution
- Expertise in proposal creation, pricing, and handling RFPs/tenders.
- Excellent communication skills, with the ability to deliver C-suite and policy-level presentations
- Comfort working in a startup—handling ambiguity, high-ownership tasks, and shifting priorities
- Willingness to travel extensively within India for client meetings, government interactions, and on-ground operations
- Understanding of scrum/agile product planning and technical workflows
Preferred Work Experience & Education
- 6+ years of work experience in at least 2 areas out of P&L management, product sales and marketing functions from a top corporate firm focused on health technology sector in India
- Bachelors from Top Tier Institute preferably from a related to technical field
- Full Time MBA in Marketing & Strategy from a top-tier institute (IIMs, ISB, XLRI, Jamnalal Bajaj, NMIMS, FMS)
