Brand Strategy Manager

About:

Position Overview -

Location -

Work type

Key Responsibilities

Research & Analysis:

• Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitive landscapes.
• Commission and oversee external qualitative and quantitative research.
• Analyze sales data and market trends to inform strategic decisions and recommendations.
  

Strategic Planning & Development

• Develop and present comprehensive strategic plans that align with client objectives and market opportunities.
• Create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals.
• Develop positioning recommendations, define brand elements, and establish the brand tone.
  

Client & Internal Collaboration

• Lead brand workshops and training sessions for client teams to co-create effective communication solutions.
• Present findings and strategic recommendations to clients, demonstrating a deep understanding of their business, market, and brand.
• Conduct brainstorming sessions with internal stakeholders to generate innovative ideas and solutions.
  

Campaign Management & Evaluation

• Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance strategies.
• Develop and implement strategies to address business challenges and capitalize on market opportunities.
  

Leadership & Training

• Lead and manage the local planning team, fostering a collaborative and high-performance environment.
• Represent the agency at training sessions and industry events, including college outreach programs.
  

Business Development

• Assist in pitching for new business opportunities, leveraging strategic insights to win new clients.
• Trend Analysis & Innovation:
• Stay current with cultural and social trends, and anticipate future developments to ensure forward-thinking strategies.
• Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals.
  

Requirement -

• 4-6 years experience in strategic planning, brand development, and market research.
• Strong ability to analyze data and translate insights into actionable strategies.
• Excellent communication skills with a track record of successful client presentations and internal collaboration.
• Leadership experience, with the ability to manage and inspire a team.
• Familiarity with statistics, research analysis, and marketing strategy.
• Forward-thinking mindset with a keen understanding of emerging trends and consumer attitudes.
• Experience in developing creative briefs and working with creative teams.
• Experience in conducting brand workshops and training sessions.
• Strong grasp of South Indian cultural nuances and an understanding of cultural codes to craft more impactful and relevant pitches.
• Proficiency in using criteria development tools and synthesizing research findings into strategic recommendations.