Brand Strategy Manager

Key Responsibilities:

• Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.
• Partner closely with creative teams to ensure strategic alignment and conceptual excellence.
• Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.
• Craft brand and communication strategies, campaign architecture, and go-to-market approaches.
• Evaluate creative work for strategic integrity and effectiveness before it reaches the client.
• Collaborate across internal teams to create integrated brand experiences.
• Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.
• Mentor and guide junior strategists and team members.
• Track performance and effectiveness of campaigns, providing actionable insights for optimization.

What You’ll Bring:

• 5–8 years of experience in strategic planning, creative strategy, or brand strategy (preferably in advertising, digital, or content agencies).
• Strong understanding of brand positioning, consumer insighting, and communication frameworks.
• Ability to translate complex business challenges into simple, inspiring creative directions.
• Passion for creativity, culture, and storytelling across mediums — digital, social, film, and beyond.
• Confident communicator and persuasive presenter.
• A curious mind always exploring new ideas, trends, and technologies shaping consumer behavior.