Position Overview - As a Strategy & Brand Planner, you will play a pivotal role in shaping and executing effective brand and communication strategies. You will conduct in-depth research, develop strategic recommendations, and collaborate with internal teams and clients to drive impactful advertising and branding initiatives Location - Hyderabad Key Responsibilities Research & Analysis: Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitive landscapes. Commission and oversee external qualitative and quantitative research. Analyze sales data and market trends to inform strategic decisions and recommendations. Strategic Planning & Development Develop and present comprehensive strategic plans that align with client objectives and market opportunities. Create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals. Develop positioning recommendations, define brand elements, and establish the brand tone. Client & Internal Collaboration Lead brand workshops and training sessions for client teams to co-create effective communication solutions. Present findings and strategic recommendations to clients, demonstrating a deep understanding of their business, market, and brand. Conduct brainstorming sessions with internal stakeholders to generate innovative ideas and solutions. Campaign Management & Evaluation Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance strategies. Develop and implement strategies to address business challenges and capitalize on market opportunities. Leadership & Training Lead and manage the local planning team, fostering a collaborative and high-performance environment. Represent the agency at training sessions and industry events, including college outreach programs. Business Development Assist in pitching for new business opportunities, leveraging strategic insights to win new clients. Trend Analysis & Innovation: Stay current with cultural and social trends, and anticipate future developments to ensure forward-thinking strategies. Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals. Requirement - 5-6 years experience in strategic planning, brand development, and market research. Strong ability to analyse data and translate insights into actionable strategies. Excellent communication skills with a track record of successful client presentations and internal collaboration. Leadership experience, with the ability to manage and inspire a team. Familiarity with statistics, research analysis, and marketing strategy. Forward-thinking mindset with a keen understanding of emerging trends and consumer attitudes. Experience in developing creative briefs and working with creative teams. Experience in conducting brand workshops and training sessions. Strong grasp of South Indian cultural nuances and an understanding of cultural codes to craft more impactful and relevant pitches. Proficiency in using criteria development tools and synthesising research findings into strategic recommendations Skills: market research,trend analysis,research,brand strategy,strategic planning,brand development,cultural understanding,leadership,creative brief development,brand workshops,brand research,communication skills,data analysis
We are looking for a proactive and creative Marketing Intern to support our marketing team across multiple functions, including client presentations, social media, content research, and reporting. This role is ideal for someone eager to learn and gain hands-on experience in a fast-paced marketing environment. Tenure: 3 Months Start Date: Immediate Location: Hyderabad Time: 10:30am - 7:30pm Key Responsibilities Client Support: Assist in curating and creating engaging decks for client meetings and presentations. Social Media Management: Help plan and schedule social media posts across platforms. Handle Online Reputation Management (ORM) and respond to audience interactions as needed. Manage backlinks to improve SEO and brand visibility. Content Research & Suggestions: Conduct hashtag research and provide relevant content ideas for campaigns. Assist the team in generating creative suggestions for social media and marketing initiatives. Reporting & Analytics: Key Requirements Pursuing or recently completed a degree in Marketing, Communications, or a related field. Basic understanding of marketing concepts and social media platforms. Strong written and verbal communication skills. Proficiency in MS Office (PowerPoint, Excel) and familiarity with design tools (e.g., Canva) is a plus. Analytical mindset with attention to detail and eagerness to learn. What You Will Gain Hands-on experience in advertisment industry. Exposure to real-world campaigns, tools, and strategies. Mentorship from experienced marketing professionals. Opportunity to contribute ideas and see them implemented in live projects. A certificate of completion along with a stipend will be provided. Skills: social media advertising,digital marketing,campaigns,social media,presentations,research