Brand Strategy Manager

What You'll Actually Do

• Build

  platform-specific strategies

  (Instagram, YouTube, LinkedIn, Meta) that move real business metrics not just likes.
• Work closely with content, design, and performance teams to create campaigns that

  people remember

  .
• Turn real-time insights, trends, and brand needs into

  content that performs

  .
• Break down complex brand stories into

  simple, high-impact narratives

  .
• Own the monthly content roadmap like a leader, not an executor.
• Audit brands, find gaps, and propose

  proactive improvements

  before anyone asks.
• Measure, learn, and scale what works with clear logic, not guesswork.

Who You Should Be

• Someone who thinks in

  content systems

  , not random posts.
• A sharp communicator who can explain strategy in one line.
• Obsessed with analytics why something worked, why it didn't, and what to do next.
• Comfortable taking decisions fast and standing by them.
• Not scared to experiment, pivot, or challenge the team for better output.
• A problem-solver who always asks:

  What's the outcome

• Up-to-date with social trends, creator strategies, and formats that convert.

Must-Have Skills

Candidates with prior experience in the health and wellness industry will be given preference.

• Strong understanding of content funnels, hooks, messaging, and storytelling.
• Platform intelligence: what works, what doesn't, and why.
• Knowledge of paid + organic synergy.
• Idea generation that's fast, relevant, and aligned with brand personality.
• Experience working with cross-functional creative teams.

Experience

35 years in a social media or content strategy role.

If your portfolio speaks louder than your CV, you're already ahead.

What You'll Love Here

• Freedom to lead and take decisions.
• Brands that want to grow, not just post.
• A team that moves fast. Very fast.
• Zero ego. Zero micromanagement. 100% ownership.