Brand Strategy Manager

As a Planning & Strategy Manager at HOTCULT, you will be involved in shaping and executing effective brand and communication strategies. Your responsibilities will include conducting research and analysis, strategic planning and development, client and internal collaboration, campaign management and evaluation, leadership and training, business development, trend analysis, and innovation. Key Responsibilities: - Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitive landscapes. - Commission and oversee external qualitative and quantitative research. - Analyze sales data and market trends to inform strategic decisions and recommendations. - Develop and present comprehensive strategic plans that align with client objectives and market opportunities. - Create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals. - Lead brand workshops and training sessions for client teams to co-create effective communication solutions. - Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance strategies. - Lead and manage the local planning team, fostering a collaborative and high-performance environment. - Assist in pitching for new business opportunities, leveraging strategic insights to win new clients. - Stay current with cultural and social trends, and anticipate future developments to ensure forward-thinking strategies. - Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals. Qualifications Required: - 5-6 years experience in strategic planning, brand development, and market research. - Strong ability to analyze data and translate insights into actionable strategies. - Excellent communication skills with a track record of successful client presentations and internal collaboration. - Leadership experience, with the ability to manage and inspire a team. - Familiarity with statistics, research analysis, and marketing strategy. - Forward-thinking mindset with a keen understanding of emerging trends and consumer attitudes. - Experience in developing creative briefs and working with creative teams. - Experience in conducting brand workshops and training sessions. - Strong grasp of South Indian cultural nuances and an understanding of cultural codes to craft more impactful and relevant pitches. - Proficiency in using criteria development tools and synthesizing research findings into strategic recommendations.,