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About: At HOTCULT, we are committed to being the authority on South Indian pop culture and consumerism, helping brands connect with this diverse and vibrant audience. We believe in shaping a compelling brand narrative that inspires and educates. As we continue to grow, we are looking for a dynamic Planning & Strategy Manager to join our team. Position Overview - As a Strategy & Brand Planner, you will play a pivotal role in shaping and executing effective brand and communication strategies. You will conduct in-depth research, develop strategic recommendations, and collaborate with internal teams and clients to drive impactful advertising and branding initiatives. Location - Hyderabad. Work type - Work from Office Key Responsibilities Research & Analysis: Conduct primary and secondary research to gather insights on market trends, consumer behavior, and competitive landscapes. Commission and oversee external qualitative and quantitative research. Analyze sales data and market trends to inform strategic decisions and recommendations. Strategic Planning & Development Develop and present comprehensive strategic plans that align with client objectives and market opportunities. Create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals. Develop positioning recommendations, define brand elements, and establish the brand tone. Client & Internal Collaboration Lead brand workshops and training sessions for client teams to co-create effective communication solutions. Present findings and strategic recommendations to clients, demonstrating a deep understanding of their business, market, and brand. Conduct brainstorming sessions with internal stakeholders to generate innovative ideas and solutions. Campaign Management & Evaluation Oversee and evaluate the effectiveness of campaigns, using insights to refine and enhance strategies. Develop and implement strategies to address business challenges and capitalize on market opportunities. Leadership & Training Lead and manage the local planning team, fostering a collaborative and high-performance environment. Represent the agency at training sessions and industry events, including college outreach programs. Business Development Assist in pitching for new business opportunities, leveraging strategic insights to win new clients. Trend Analysis & Innovation: Stay current with cultural and social trends, and anticipate future developments to ensure forward-thinking strategies. Utilize big-picture thinking, storytelling, and synthesis to set and achieve strategic goals. Requirement - Proven experience in strategic planning, brand development, and market research. Strong ability to analyze data and translate insights into actionable strategies. Excellent communication skills with a track record of successful client presentations and internal collaboration. Leadership experience, with the ability to manage and inspire a team. Familiarity with statistics, research analysis, and marketing strategy. Forward-thinking mindset with a keen understanding of emerging trends and consumer attitudes. Experience in developing creative briefs and working with creative teams. Experience in conducting brand workshops and training sessions. Strong grasp of South Indian cultural nuances and an understanding of cultural codes to craft more impactful and relevant pitches. Proficiency in using criteria development tools and synthesizing research findings into strategic recommendations. Skills: creativity,strategic planning,brand activation,client collaboration,communication,brand strategy,market research,statistics,research,cultural analysis,data analysis,leadership,brand awareness,brand development Show more Show less
