Brand Strategy Manager

As a Planning & Strategy Manager at HOTCULT, you will have the exciting opportunity to be a part of our commitment to being the authority on South Indian pop culture and consumerism. You will play a key role in helping brands connect with this diverse and vibrant audience by shaping compelling brand narratives that inspire and educate. Your primary responsibilities will include conducting thorough research and analysis to gather insights on market trends, consumer behavior, and competitive landscapes. You will develop strategic recommendations based on this research and collaborate with internal teams and clients to drive impactful advertising and branding initiatives. In addition, you will be responsible for developing and presenting comprehensive strategic plans aligned with client objectives and market opportunities. You will create detailed creative briefs to guide the internal creative team and ensure alignment with strategic goals. Furthermore, you will lead brand workshops and training sessions for client teams to co-create effective communication solutions. Your role will also involve overseeing and evaluating the effectiveness of campaigns, using insights to refine and enhance strategies. You will lead and manage the local planning team, fostering a collaborative and high-performance environment. Additionally, you will assist in pitching for new business opportunities, leveraging strategic insights to win new clients. To be successful in this role, you should have proven experience in strategic planning, brand development, and market research. Strong analytical skills and the ability to translate insights into actionable strategies are essential. Excellent communication skills, leadership experience, and a forward-thinking mindset are also crucial. Familiarity with statistics, research analysis, and marketing strategy will be beneficial. Overall, your creativity, strategic planning abilities, brand activation expertise, client collaboration skills, and cultural analysis proficiency will be key assets in this role. Your passion for staying current with cultural and social trends, along with your ability to anticipate future developments, will help ensure that our strategies are forward-thinking and impactful.,